World Branding Forum

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Strengthening its focus on women and girls in sport, Nike kicks off the summer with national team collections for female football athletes. Nike was joined...

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Featured Marketing News

Glenlivet Debuts $25,000 Bottle of Vintage 1967

Deborah Joy Peter

March 13, 2019March 14, 2019

Adding a third entry to The Glenlivet Winchester Collection, the brand has announced the global release of its Vintage 1967 Scotch whisky. The third in...

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Branding Featured News

Allswell Parties in Bed with Crumbless Cake

Olivia Pearce

March 13, 2019March 14, 2019

For its anniversary festivities, Allswell has partnered with Mini Melanie Dessert Shop to create a crumbless cake that fans can enjoy in bed. For its...

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Design Featured News

Park Hyatt Takes Resort Experience to Phu Quoc

Anisha Kapoor

March 13, 2019March 14, 2019

Park Hyatt and an affiliate of the BIM Group have signed a deal to open a nature-inspired luxury resort on the island of Phu Quoc...

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Branding Featured News Videos

Acura Taps Fans with #SuperHandling Challenge

Olivia Pearce

March 12, 2019March 13, 2019

Luxury carmaker, Acura, has announced its #SuperHandling Challenge and campaign which stars Jay Williams and other sports influencers. Acura has teamed up with influencers to...

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Featured Marketing News Videos

Pampers Adds Comfort with Cruisers 360 FIT

Anisha Kapoor

March 12, 2019March 13, 2019

Pampers has introduced its latest product, Cruisers 360 FIT, which is designed to complement every baby move and increase convenience. Pampers has launched Cruisers 360...

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Campaigns Featured News

Norwegian Cruise Line Brings Joy to Teachers

Thomas Ng

March 12, 2019March 13, 2019

Norwegian Cruise Line is marking the premiere of its fifteenth ship, Norwegian Joy, and celebrating travel and education with teachers. Norwegian Cruise Line has unveiled...

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Branding Featured News

Cascade Pure Essentials Spruces Up Kitchens

Deborah Joy Peter

March 12, 2019March 13, 2019

Cascade has rolled out its latest offering dubbed Pure Essentials which comes in two refreshing scents: Lemon Essence and Orange Blossom. Cascade, has launched Pure...

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Advertising Featured News Videos

Wayfair Launches UK Push with Lorraine Kelly

Olivia Pearce

March 11, 2019March 12, 2019

Wayfair has kicked off its third season with television’s Lorraine Kelly. The new campaign includes broadcast, digital, and social media spots. Wayfair has launched a...

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Featured Marketing News Videos

Macy’s Evokes Spring with Find Your Beautiful

Anisha Kapoor

March 11, 2019March 12, 2019

Macy’s is stepping into spring with a fashion assortment of pastels and metallic hues and campaign which redefines the expression of beauty. Macy’s is making...

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Branding Featured News

Julius Meinl Adds Midlands to Coffee Footprint

Deborah Joy Peter

March 11, 2019March 11, 2019

Driving a global presence that now spans Austria, Central and Eastern Europe, the Adriatics, Russia, and Dubai, Julius Meinl enters Midlands. Viennese coffee roaster, Julius...

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Campaigns Featured News

Hanes Celebrates 30 Years of Michael Jordan

Joshua Hughes

March 11, 2019March 12, 2019

Hanes and Michael Jordan celebrate their thirty-year partnership with a trading card promotion to commemorate the milestone anniversary. Hanes has launched a consumer campaign to...