World Branding Forum

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Hilton and Netflix have partnered to enhance the guest experience by providing them with streaming access to their favourite programmes. Hilton and Netflix have teamed...

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Featured Marketing News

American Eagle Evokes Spring with Gen-Z Cast

Deborah Joy Peter

January 28, 2019January 29, 2019

American Eagle has debuted its #AExME spring push which features a lineup of ten Gen-Z cast members who led creative direction and more. American Eagle...

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TUMI Journeys with Lenny and Zoe Kravitz

Joshua Hughes

January 28, 2019January 28, 2019

TUMI has partnered with music icons, Lenny and Zoe Kravitz, for its latest global push captured in the Bahamas and celebrates journeys. International travel and...

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Branding Featured News Videos

Coca-Cola Brings Togetherness to the Big Game

Olivia Pearce

January 28, 2019January 29, 2019

Focused on positivity and inclusion, Coca-Cola has themed its latest commercial around togetherness and celebrating difference. In conjunction with the Super Bowl, Coca-Cola has created...

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Branding Featured News Videos

Marriott Unveils Bonvoy Boundless Credit Card

Olivia Pearce

January 25, 2019February 9, 2019

For the rebrand of the Marriott Rewards Premier Plus Credit Card, the hotel chain tied up with Chase Card Services to launch a new product....

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Planters Takes Alex Rodriguez to the Big Game

Joshua Hughes

January 25, 2019February 9, 2019

Planters gets ready for crunch time at the Super Bowl with a campaign featuring baseball legend, Alex Rodriguez, and mascot, Mr. Peanut. Planters will debut...

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Design Featured News

Four Seasons Takes Luxury to Okinawa

Deborah Joy Peter

January 25, 2019February 10, 2019

A joint venture between the hotel chain and Berjaya Group, the Four Seasons and Private Residences Okinawa will launch in four years. The latest from...

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Featured Marketing News

Procter & Gamble Joins Loop to Reduce Waste

Anisha Kapoor

January 25, 2019February 9, 2019

Procter & Gamble has partnered with Loop to reduce disposable waste, with eleven key brands under its banner involved with the initiative. Procter & Gamble...

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Devour Offers Plenty to Swallow with New Spot

Joshua Hughes

January 24, 2019January 25, 2019

Its first ever Super Bowl commercial, Devour is celebrating its frozen meal offerings as food porn with an intentionally provocative campaign. Frozen food label, Devour,...

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Branding Featured News

Great HealthWorks and Bolton Launch Fragrance

Deborah Joy Peter

January 24, 2019January 25, 2019

Great HealthWorks and Michael Bolton celebrate his 50 years in music with a signature fragrance collection called Time, Love & Tenderness. Great HealthWorks and Michael Bolton...

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Featured Marketing News

Halo Top Releases Classic and Fresh Flavours

Anisha Kapoor

January 24, 2019January 24, 2019

Los Angeles based ice cream brand, Halo Top, has returned three fan favourites to the shelves and added new non-diary options to its lineup. Ice...

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Branding Featured News

Molson Coors Canada Refreshes Brand Identity

Olivia Pearce

January 24, 2019January 24, 2019

The visual unification of all Molson Coors Canada brands celebrates seven generations of beer-making and 223 years of a storied heritage. As part of a...