World Branding Forum

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American Eagle has done a digital push featuring the Merrell twins and its Ne(X)t Level jeans line-up which uses Lycra dualFX technology. American Eagle has...

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Featured Marketing News Videos

Welch’s Churns Out Tough as Grapes Campaign

Anisha Kapoor

October 17, 2018October 18, 2018

Welch’s latest marketing campaign, Tough as Grapes, focuses on a new audience of Gen X men and captures how its juices are made. Targeting Gen...

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Advertising Featured News Videos

NewFest Elevates Decades of Queer Storytelling

Joshua Hughes

October 17, 2018December 19, 2018

NewFest and Ogilvy have launched Lose Yourself. Find Yourself—an anniversary campaign supporting the LGBTQ community through film. To commemorate the thirtieth anniversary of New York’s LGBT...

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Campaigns Featured News Videos

Timberland Celebrates 45 Years Outdoors

Deborah Joy Peter

October 17, 2018October 17, 2018

Building on Born in the Woods, Timberland takes its green passion outdoors with New York City events and a push in Chicago and LA. Timberland...

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Branding Featured News Videos

Fujifilm Builds Global Image with Never Stop

Olivia Pearce

October 17, 2018October 17, 2018

Fujifilm has created a campaign around its reinvention. Having debuted in Japan and the United States, it will run in three other global markets. Fujifilm...

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Campaigns Featured News Videos

L’Oréal Fixes Hair Dramas with The Roots Family

Deborah Joy Peter

October 16, 2018October 17, 2018

L'Oréal Paris has unveiled a push around its Magic Root Coverup and Root Rescue line-up that entails a web series titled The Roots Family. Building on...

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Branding Featured News Videos

Gillette Venus Rewrites the Rules on Great Skin

Olivia Pearce

October 16, 2018October 17, 2018

Gillette Venus is reshaping its view on feminine beauty with the start of My Skin, My Way. The movement celebrates woman and their stories. With...

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Mercedes-Benz Steers A-Class with Bucket List

Joshua Hughes

October 16, 2018October 17, 2018

For its upcoming A-Class debut, Mercedes-Benz has launched Bucket List, a platform celebrating automotive technology and human dreams. With the launch of the new A-Class...

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Featured Marketing News Videos

Tissot Takes Time to New Heights with the NBA

Anisha Kapoor

October 16, 2018

Extending its NBA footprint, Tissot has secured deals with the Chicago Bulls and Washington Wizards, and signed on top rookie, Trae Young. Tissot has inked...

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Featured Marketing News Videos

CoStar Buys UK’s Realla for Europe Expansion

Joshua Hughes

October 15, 2018October 15, 2018

Focused on Europe market expansion, CoStar grows its commercial real estate content network with the acquisition of Realla in the UK. Commercial real estate content...

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Campaigns Featured News Videos

Degree Adds Sense to Motion with DanceOn

Deborah Joy Peter

October 15, 2018October 15, 2018

Degree has teamed up with dance entertainment network, DanceOn, for a campaign starring Alison Stroming, Nicole Kirkland, and others. Unilever deodorant brand, Degree, has joined...

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Branding Featured News Videos

La-Z-Boy Jazzes Up Comfort with Kristen Bell

Olivia Pearce

October 15, 2018October 15, 2018

La-Z-Boy is introducing a refreshed version of its Live Life Comfortably platform with the appointment of Kristen Bell as its new ambassador. Breathing new life...