World Branding Forum

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Digitas is the first partner in Adobe’s 500+ partner ecosystem to complete the Multi-Solution Implementer learning programme Digitas, a connected marketing agency, is combining their...

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Kate Hudson and New York & Company Announce Multi-Year Partnership

Olivia Pearce

August 23, 2018

Kate Hudson named the brand ambassador for the “Soho Jeans” collection and partners with New York & Company to create her own collection launching in...

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Advertising Featured News

American Express Backs Fans with Innovative Benefits at the 2018 US Open Tennis Championships

Joshua Hughes

August 23, 2018June 13, 2023

American Express continues long-standing relationship with Venus Williams in 2018 US Open ad campaign Entering the 25th year of its partnership with the United States...

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Featured Marketing News

BET Networks and WP Narrative_ Let Fans Explore the Mind of Bobby Brown

Nathaniel Mark

August 22, 2018

HARLEM WEEK Art Installation and Interactive Experience celebrates the premiere of “The Bobby Brown Story” BET Networks and WP Narrative_, a creative and technology brand...

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Campaigns Featured News

Old Navy Debuts Plus Collection in 75 Stores in Latest Campaign

Olivia Pearce

August 21, 2018

Old Navy confidence-boosting “Size YES” campaign celebrates inclusive size range for all customers As a continuation of the brand’s commitment to the democracy of style...

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Industry Marketing

VML Marketing Agency Extends Partnership with SpotRight

Anisha Kapoor

August 21, 2018

SpotRight continues to help VML pinpoint hard-to-find audiences for tailored messaging SpotRight, a platform that enables large global brands to design and build on-demand custom...

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Branding Featured News

Bella Hadid Headlines True Religion’s Latest Campaign

Olivia Pearce

August 20, 2018

Supermodel Bella Hadid becomes new face of True Religion True Religion has tapped Bella Hadid to be the face of the brand. The supermodel embodies...

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Branding Featured News

JBL Cranks Up the Star Power for Second-Annual JBL Fest

Olivia Pearce

August 20, 2018August 20, 2018

Pitbull and Ellie Goulding headline three days of epic concerts, exclusive events and celebrity appearances, making for an unforgettable JBL Fest in iconic Las Vegas...

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Huawei Wins Frost & Sullivan Asia-Pacific Market Leadership Award

Thomas Ng

August 17, 2018

Huawei recognised for market leadership, technology and solution innovation, and customer value proposition Huawei was awarded the Frost & Sullivan 2018 Asia-Pacific Video Conferencing Endpoints...

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Branding Featured News

BMW i Collaborates with the Munich Pop-Up Hotel The Lovelace

Olivia Pearce

August 17, 2018

Hotel guests ride in the purely electrically powered BMW i as BMW Group uses workshop and meeting rooms in the new creative hotspot at the heart...

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Branding Featured News

3M Transforms Main Headquarters to Inspire Curiosity and Wonder

Olivia Pearce

August 17, 2018

Twelve-story tall installation by 3M invites the world to celebrate the power of curiosity, passion and purpose The commitment by 3M to harnessing the power of...