World Branding Forum

Advertising Featured News

Four Olympic Athletes Become Part of Coca-Cola Family in PyeongChang Winter Games 2018 When the Olympic cauldron is lit to mark the start of the...

Read Time:1 Minute, 42 Second

Sixt Rent-a-Car’s Valentine’s Ad Ends with Hilarious Twist

Joshua Hughes

February 9, 2018February 9, 2018

Love Finds its Way in Sixt's Emotionally Touched Valentine's Ad Campaign Sixt Rent-a-Car, a luxury car rental service with more than 2,000 locations in over...

Read Time:1 Minute, 50 Second

Featured Marketing News

PepsiCo Brings Personality Pop with New bubly Sparkling Water

Nathaniel Mark

bubly Comes a Year After Launch of PepsiCo's LIFEWTR PepsiCo announced the launch of bubly, a new product in the sparkling water category. It is a...

Read Time:1 Minute, 38 Second

adidas Originals Debuts New Daniëlle Cathari Collaboration

Kendall Jenner Featured in adidas Originals by Daniëlle Cathari Collection Campaign adidas Originals debuted a highly anticipated collaboration with Amsterdam-based designer Daniëlle Cathari with a...

Read Time:1 Minute, 25 Second

Industry Marketing

Adobe Appoints Wavemaker to Lead Media Efforts in the US

Anisha Kapoor

Wavemaker Appointment Brings Together On-and-Offline Media Communications Planning and Buying Across 3 Adobe Core Product Clouds Wavemaker, GroupM’s media, content and technology agency, has been...

Read Time:2 Minute, 8 Second

Panasonic Fulfills 100 Thousand Solar Lanterns Project

February 8, 2018

Solar Lantern Project by Panasonic Aimed at Bringing Light to Off-Grid Communities Globally Panasonic announced the successful completion of its 100 Thousand Solar Lanterns Project,...

Read Time:1 Minute, 15 Second

Featured Marketing News

Peak Unveils 6 National Uniforms for PyeongChang 2018 Winter Olympics

Nathaniel Mark

February 8, 2018

Athletes to Feel Energy and Hope with PEAK Uniforms Chinese sportswear brand, PEAK, held a collection release conference on 31 January which unveiled the uniforms of...

Read Time:2 Minute, 28 Second

Advertising Industry

Omnicom Group Names Global President and CEO of DDB Worldwide

Anisha Kapoor

February 8, 2018

Chuck Brymer Transitions to Chairman Role at Omnicom Omnicom Group President and CEO, John Wren, announced the appointment of Wendy Clark as President and CEO...

Read Time:2 Minute, 11 Second

Japan Entices Travellers to Visit with “Enjoy My Japan” Campaign

February 7, 2018February 7, 2018

"Enjoy My Japan" Showcases Japan to Have Something for Everyone Japan National Tourism Organisation (JNTO) inaugurated a global scale, multilingual campaign entitled “Enjoy my Japan.”...

Read Time:1 Minute, 54 Second

Unilever Partners with Savers Against Clothing Waste Issue