World Branding Forum

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Helly Hansen has launched a campaign to promote its ‘alive’ message for markets including the UK, US, Canada, Sweden, and Norway. Helly Hansen has launched...

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Branding Campaigns Featured News

British Airways Launches BA Holidays for January Sale

Olivia Pearce

December 23, 2016December 23, 2016

British Airways has rolled out a major push to promote its biggest sale of the year, with discounts on flights to more than 100 destinations....

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Advertising Featured News Videos

Cartier Ushers in the Holidays with a Winter Tale

Joshua Hughes

December 23, 2016December 23, 2016

Cartier recently launched a holiday campaign with a main spot titled Winter Tale 2016. The work was created by Paris agency, Publicis 133. Luxury brand,...

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Featured Marketing News Videos

Macy’s Celebrates Believe with The Santa Project

Deborah Joy Peter

December 23, 2016December 23, 2016

Macy’s has amplified the festivities around its Believe campaign with The Santa Project, which has seen a major following since its debut. As part of...

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Branding Campaigns Featured News

Pantene Names Priyanka Chopra Global Ambassador

Olivia Pearce

December 22, 2016December 22, 2016

Pantene has appointed Priyanka Chopra as its newest global brand ambassador, a role which begins with a Pro-V campaign in December. Pantene has added Priyanka Chopra...

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Advertising Featured News

Weights Watchers Runs Live Fully with Oprah Winfrey

Joshua Hughes

December 22, 2016December 22, 2016

Weight Watchers has launched a push with broadcast, print, digital, social media, and public relations elements, and stars Oprah Winfrey. Weight Watchers has unveiled Live Fully,...

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Featured Marketing News

Taco Bell Double Stacks the Season with Flavour

Deborah Joy Peter

December 22, 2016December 22, 2016

Taco Bell has introduced a nationwide promotion in the United States featuring three new flavours from its $1 Double Stacked Tacos deal. Mexican-inspired fast food...

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News Public Relations

Ruder Finn Strengthens American Healthcare Practice

Anisha Kapoor

December 22, 2016December 22, 2016

Ruder Finn has named Ogilvy Public Relations’ David Brooks to the role of Senior Vice President of Digital and Social Health in New York. Ruder...

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Featured Marketing News

Curio Offers Desert Escape with Indian Wells Resort

Deborah Joy Peter

December 21, 2016

Approaching a multi-million-dollar renovation, the new 12,000-square-foot Curio location offers premium services in an intimate setting. Curio has added a four-diamond resort in the Southern...

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Branding Featured News

HButler Powers Smartphone with New Mighty Purse Line

Olivia Pearce

December 21, 2016December 21, 2016

Australian wearable tech brand, HButler, has introduced a brand new Mighty Purse line which comes with smartphone-charging capabilities. Australian wearable tech brand, HButler, has expanded...

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News Public Relations

Edelman Boosts Creative and Planning in Pacific Northwest

Anisha Kapoor

December 21, 2016December 21, 2016

Edelman has expanded its creative bench in the Pacific Northwest region with the appointments of Eddie Rehfeldt and Chris Carter. Edelman has introduced two new additions. Eddie...

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Industry News

Nielsen Enters Agreement to Acquire Gracenote

Joshua Hughes

December 21, 2016December 21, 2016

Leader in audience measurement, Nielsen, has acquired the industry's premier provider of media and entertainment metadata, Gracenote. Nielsen has inked a Tribune Media Company deal...