Edelman has expanded its creative bench in the Pacific Northwest region with the appointments of Eddie Rehfeldt and Chris Carter.

Edelman has introduced two new additions. Eddie Rehfeldt has been named Regional Executive Creative Director, while Chris Carter is to serve as Senior Vice President of Strategy and Planning. The pair will lead the creative and planning teams across the group’s Seattle and Portland offices.

In their respective roles, their primary duties will span conceptualising and executing integrated communications marketing campaigns. Rehfeldt has spent the last 25 years leading a diverse team of creatives. His strength is in building content teams focused on multi-channel brand identity.

Carter has over 20 years of experience in digital, direct, CRM, brand, consumer, and B2B strategy. He spent the past decade at Wunderman Seattle and led efforts for brands like T-Mobile, launching its Un-carrier campaign for the customer base, and Microsoft, to help launch Windows 7 globally.

“As the media landscape shifts, talent like Eddie and Chris are essential to meeting growing client demand around content and storytelling. This is an important step in helping us realise our communications marketing vision,” said Will Ludlam, Pacific Northwest General Manager at Edelman.

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