World Branding Forum

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Samsung Canada drives users to master their fears. The #BeFearless VR experiences have seen over 300,000 downloads worldwide. Samsung Canada has launched #BeFearless, an immersive...

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Branding Featured News

Guess Grows Latin America Footprint with Paraguay

Olivia Pearce

December 2, 2016December 2, 2016

With the Asunción retail concept store now launched, Guess will continue its expansion strategy with further openings in Latin America. Guess has opened its inaugural...

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Advertising Featured News

Columbia Sportswear Goes Rogue One with Lucasfilm

Joshua Hughes

December 2, 2016December 3, 2016

Columbia Sportswear and Lucasfilm have launched a limited-edition Rogue One: A Star Wars Story jacket line with three new releases. Columbia Sportswear has unveiled three...

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Featured Marketing News

Hilton Delivers New York Charms with Brooklyn Hotel

Deborah Joy Peter

December 2, 2016December 3, 2016

The new Hilton Brooklyn New York has opened on Boerum Hill to offer both business and leisure travellers the best of the borough. Hilton has...

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Advertising Featured News Videos

Bauer Hockey Runs Aim for Greatness Global Push

Joshua Hughes

December 1, 2016December 1, 2016

The latest Bauer Hockey push stars Jonathan Toews of the Chicago Blackhawks and Auston Matthews of the Toronto Maple Leafs. Global equipment manufacturer, Bauer Hockey, has...

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Branding Featured News

IMG Unveils New Corporate Branding and Emblem

Olivia Pearce

December 1, 2016December 1, 2016

In line with the rebrand, IMG will continue to operate with the goal of providing Global Peace of Mind to its members and constituents. IMG...

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Featured Marketing News

Hyatt Regency Celebrates Brand Comeback in Sydney

Deborah Joy Peter

December 1, 2016December 1, 2016

The $250 million transformation of Hyatt Regency Sydney includes a new 25-storey tower, alongside more than 200 additional guestrooms. Hyatt Regency has returned to Sydney...

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Hill+Knowlton Welcomes Scott Reed as Senior Advisor

Anisha Kapoor

December 1, 2016December 1, 2016

With the appointment made effective on 1 December, he will continue in politics while he collaborates with the Hill+Knowlton network. Hill+Knowlton has named Scott Reed...