World Branding Forum

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Wendy’s has kick-started its #Freezer Dig campaign and photo contest to uncover forgotten frozen items across America and Canada. Wendy’s has rolled out a consumer...

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Advertising Featured News Videos

BearPaw Celebrates Comfort with First TV Campaign

Joshua Hughes

October 31, 2016October 31, 2016

BearPaw has premiered a creative push in the United States to promote its fashion footwear across national television and in print. Fashion footwear group, BearPaw,...

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Featured Marketing News

Holiday Inn Perth Reopens after $25 Million Makeover

Deborah Joy Peter

October 31, 2016October 31, 2016

The Holiday Inn revamp includes the upgrade of seven and 181 conference and guestrooms, the addition of five rooms, and more. Holiday Inn, under InterContinental...

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Goodyear Signs On with Pro Football Hall of Fame

Thomas Ng

October 31, 2016October 31, 2016

Goodyear will share Blimpworthy stories through Hall of Famers, with a focus on the moments in time which transformed their careers. Tyre giant, Goodyear has...

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Branding Featured News

Qantas Rebrand and Dreamliner 787 Take Flight

Olivia Pearce

October 28, 2016October 28, 2016

Qantas has initiated a rebrand, a key component of which is the introduction of a new logo alongside the entry of the Dreamliner 787. Qantas...

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Featured Marketing News

Ghd Jazzes Up with Olivia Culpo Ambassadorship

Deborah Joy Peter

October 28, 2016October 28, 2016

Olivia Culpo has been appointed as the newest ambassador of ghd, in that she will use her social media following to drive brand engagement. Premium...

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Advertising Featured News

72andSunny Picks Group Creative Director for NY

Joshua Hughes

October 28, 2016October 28, 2016

Justine Armour steps into her new position at 72andSunny from Wieden+Kennedy Portland, where she served as Creative Director. Advertising network, 72andSunny, has welcomed Justine Armour (pictured)...

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Ketchum Elevates Healthcare with Twin Appointments

Anisha Kapoor

October 28, 2016October 28, 2016

Amy McCarthy is now Director of Client Development for North America and Tom Jones Director, New York Healthcare at Ketchum. Ketchum has made two new...

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Featured Marketing News Videos

Huggies Spreads Love with No Baby Unhugged Project

Deborah Joy Peter

October 27, 2016October 27, 2016

Huggies, under Kimberly-Clark Baby, has launched No Baby Unhugged to offer hospitals grants through its volunteer hugging programmes. Huggies has launched No Baby Unhugged to...

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TomTom Inspires Outdoor Enthusiasts to Get Going

Joshua Hughes

October 27, 2016October 27, 2016

TomTom has launched an ad campaign with television, cinema, print, digital, and OOH elements to promote its sports wearables segment. Fitness technology brand, TomTom Sports,...

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Branding Featured News Videos

Avon Secures Anew Deal with Kim Nichols

Olivia Pearce

October 27, 2016October 27, 2016

Dr. Kim Nichols will share her expertise and product insights with Avon and appear in marketing materials across three markets. Avon has partnered with cosmetic...

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IBM Reimagines Education with Pearson Partnership

Thomas Ng

October 27, 2016October 27, 2016

Equipping instructors with key insights, the IBM alliance helps one better manage courses and flags students needing extra assistance. IBM and Pearson have entered into a...