World Branding Forum

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The new McCafé blend has won the approval of Canadian specialty coffee-drinkers through a series of taste panels held countrywide. McDonald's Canada is upping the ante with...

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Advertising Featured News

Johnnie Walker Digitises Scotch Whisky Experience

Joshua Hughes

September 27, 2016September 27, 2016

The Johnnie Walker mentorship programme is now on Amazon Alexa and Facebook Messenger, with videos featuring mixologist, Jeff Bell. Johnnie Walker has launched a digital...

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Featured News Social Media Technology Videos

Nissan Cuts Queue with ProPilot Chair and Twitter Push

Thomas Ng

September 27, 2016September 27, 2016

The autonomous ProPilot Chair designed for the Nissan Serena sees lift with its introduction as a sit-down solution to long queues. Nissan has unveiled a...

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Branding Campaigns Featured News

Nestlé Goes Halloween on Butterfinger with #BolderThanBoo

Olivia Pearce

September 27, 2016September 27, 2016

The Nestlé campaign spotlights the brand’s Butterfinger Peanut Butter Cups Skulls offering slated to hit shelves for the first time this fall. Nestlé has added...

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Branding Featured News

British Airways Puts the Isle of Man on the Map

Olivia Pearce

September 26, 2016September 26, 2016

British Airways partnered with 3FM Radio for a treasure hunt promoting its return flights between the Isle of Man and London City Airport. British Airways...

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Featured Marketing News

DoubleTree by Hilton Soaks Up South Florida Sun

Deborah Joy Peter

September 26, 2016September 26, 2016

Situated across the street from the Atlantic Ocean, The Gates Hotel South Beach – DoubleTree by Hilton offers an authentic resort setting. DoubleTree by Hilton...

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Twitter and the United Nations Get Social

Thomas Ng

September 26, 2016September 26, 2016

The United Nations aims to draw insight from the hundreds of millions of Tweets shared on Twitter in dozens of languages daily. Twitter and UN...

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Advertising Featured News

Kantar Public Debuts with Michelle Harrison to Lead

Joshua Hughes

September 26, 2016September 26, 2016

Kantar Public unites the brand’s expert sector teams, integrating capability from Kantar TNS, Millward Brown, IMRB, and IBOPE. Kantar has launched a new global brand, Kantar...

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Branding Campaigns Featured News

Coca-Cola Life Adds Sparkle with Canadian Debut

Olivia Pearce

September 23, 2016September 23, 2016

Coca-Cola Life is available in 500 ml PET bottles, 12 and 15-packs of 355 ml cans, and six-packs of 222 ml mini cans at major...

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Featured Marketing News

Marriott International Completes Starwood Takeover

Deborah Joy Peter

September 23, 2016September 23, 2016

Marriott International will operate over 5,700 properties, representing 30 brands from the moderate-tier to luxury in more than 110 countries. Marriott International has completed its acquisition...

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Advertising Featured News

Okura Nikko Beefs Up Gastronomy via One Harmony

Joshua Hughes

September 23, 2016September 23, 2016

Running from 1 October to 15 December, the new campaign seeks to elevate the Okura Nikko guest experience around distinctive hospitality. Okura Nikko Hotels has...