World Branding Forum

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The Instagram re-brand includes also its other apps, while tweaks have been introduced to reflect how the app looks on the inside as well. Online...

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Branding Campaigns Featured News

Massimo Dutti Extends Footprint to New Delhi

Deborah Joy Peter

May 13, 2016May 13, 2016

The launch marks the brand’s entry into India, with the new outlet set to house Massimo Dutti womenswear, menswear, footwear, and more. Massimo Dutti has...

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Featured Marketing News Videos

Heineken Light Debuts Best Tasting Push with Neil Patrick Harris

Anisha Kapoor

May 13, 2016May 13, 2016

The fresh Heineken Light campaign will feature two commercials and four digital videos starring Hollywood icon, Neil Patrick Harris. Heineken Light has unveiled the evolution of...

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Advertising Featured News Videos

Citi Launches #StandForProgress with Elite Lineup

Joshua Hughes

May 13, 2016May 13, 2016

The #StandForProgress platform was developed by Citi in conjunction with Team USA for the Rio 2016 Olympic and Paralympic Games. Citi has debuted #StandForProgress, a programme created to...

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Branding Featured News

Elizabeth Arden Acquires Christina Aguilera’s Fragrances

Olivia Pearce

May 12, 2016May 12, 2016

The aforementioned move supports the brand’s global expansion in Europe and presents an exciting new frontier for Elizabeth Arden. Luxury beauty juggernaut, Elizabeth Arden, has...

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Featured Marketing News

Fortnum & Mason Partners Williams-Sonoma for USA Entry

Anisha Kapoor

May 12, 2016May 12, 2016

Fortnum & Mason artisanal teas, preserves, biscuits, and hampers will be sold as 100 Williams-Sonoma locations in the United States. London-based department store, Fortnum &...

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Branding Featured News

Sheraton Adds Poland’s Grand Krakow to Premier Tier

Deborah Joy Peter

May 12, 2016May 12, 2016

Situated on the Vistula River bank, it joins 25 other Sheraton Grand properties worldwide as the first from its collection to enter Poland. Sheraton Hotels...

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Gamesys Gibraltar Engages Hasbro for Monopoly Casino UK Debut

Joshua Hughes

May 12, 2016May 12, 2016

The Gamesys platform affords players Monopoly-themed casino and slot games as well as a host of other exclusive content and promotions. Licensed by Hasbro and...

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Branding Campaigns Featured News Videos

Subaru Takes Outback to the Stars in Canada

Deborah Joy Peter

May 11, 2016May 11, 2016

Subaru Canada will launch #SubaruDarkSky in spring, a campaign to encourage the locals to travel outside and see the night sky. As evidenced by its...

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WhatsApp Elevates Messaging with Desktop App

Thomas Ng

May 11, 2016May 11, 2016

The newly launched messaging platform is available for Windows 8+ and Mac OS 10.9+ and is synced with WhatsApp on the mobile. WhatsApp has unveiled...

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Branding Featured News Social Media

Studio71 Partners Dwayne Johnson for YouTube Deal

Olivia Pearce

May 11, 2016May 11, 2016

Titled Seven Bucks Digital Studios, the YouTube Channel launching in the summer is a tie-up between Studio71 and Dwayne Johnson. Multi-platform entertainment company, Studio71, formerly...

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Advertising Featured News

TBWA Fills President Role for Los Angeles

Joshua Hughes

May 11, 2016May 11, 2016

Erin Riley brings to the TBWA role over 15 years of experience across multiple industries as well as brand, agency, and start-up cultures. TBWA\Chiat\Day has...