World Branding Forum

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The brand has launched a unique promotional effort in the United Stated to support the debut of Dark Custom Harley-Davidson Roadster. Harley-Davidson has unveiled its...

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Design Featured News Videos

Volvo Rolls Out Global Small Car Strategy

Thomas Ng

May 18, 2016May 18, 2016

The 40-series concepts demonstrate how Volvo plans to expand into the aforementioned lucrative market with a range of vehicles. Premium automotive giant, Volvo, has unveiled...

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Advertising Featured News Videos

Ben & Jerry’s Scoops Up Fresh Empower Mint Flavour

Joshua Hughes

May 18, 2016May 18, 2016

In conjunction with the Empower Mint debut, an advertising campaign by Ben & Jerry’s titled Democracy is In Your Hands has rolled out. Global ice...

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Branding Featured News

Apple Wins Most Loved Brand in Europe and UK

Deborah Joy Peter

May 18, 2016May 18, 2016

Apple beats out major contenders including Google, Lego, Tesco, and BMW to claim the top spot on NetBase’s Brand Loveliest list. According to the Brand...

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Garmin Resets Smartwatch Movement with New Release

Thomas Ng

May 17, 2016May 17, 2016

The D2 Bravo Titanium by Garmin is an aviation GPS smartwatch combining design and connectivity to bring pilots and enthusiasts an elite offering. Garmin has...

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Branding Campaigns Featured News

Presidente Adds Tropical Pizzazz with Caribe Mode On

Olivia Pearce

May 17, 2016May 17, 2016

The Presidente push highlights a tie-up with Cuban sensation, Gente de Zona, and will see executions debut across OOH, radio, and digital. Caribbean based beer-maker, Presidente, has...

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Industry News

Essence Fills Global Head of Analytics Position

Joshua Hughes

May 17, 2016May 17, 2016

Anant Mathur’s Essence appointment is effective immediately. He reports to Shebbeare and be based out of the San Francisco office. Global digital agency, Essence, has appointed...

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Ruder Finn Names Two to Senior Leadership Roles

Deborah Joy Peter

May 17, 2016June 16, 2016

Ruder Finn has filled the positions of EVP, Storytelling & Media and EVP, Head of U.S. Corporate Practice with one hire and promotion. Global creative...

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Branding Campaigns Featured News Videos

Nike Vision Shapes Up Performance Eyewear with Digital Push

Olivia Pearce

May 16, 2016May 16, 2016

The Nike Vision campaign by Catch New York will feature a three-part documentary series and Olympic medallist, Bershawn Jackson. After a two-year development process, Nike...

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Advertising Featured News Videos

Fiat Makes Classic 124 Spider Comeback with Wyclef Jean

Joshua Hughes

May 16, 2016May 16, 2016

The return of the 1967 model is being marked with a Fiat campaign featuring two primary spots and the ambassadorship of Wyclef Jean. Fiat is...

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Branding Featured News

Four Seasons Lands on Kyoto’s Shores in Japan

Deborah Joy Peter

May 16, 2016May 16, 2016

Opening in the fall, Four Seasons Hotel Kyoto is set in an 800-year-old garden nestled within the country’s historic imperial capital. Four Seasons has expanded...

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Omnicom Public Relations Unveils Rabin Martin Takeover

Anisha Kapoor

May 16, 2016May 16, 2016

The group acquired by Omnicom Public Relations is a global health strategy consulting firm with offices in New York, Los Angeles, London, and Geneva. Omnicom...