World Branding Forum

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Bold 50 is an invitation to consumers to participate in the challenge of breaking 50 records with Doritos chips throughout the year Doritos, a flagship...

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Advertising Featured News Videos

Kraft’s Mac & Cheese Debuts Reinvented Blue Box

Joshua Hughes

March 8, 2016March 8, 2016

Calling it the world’s largest blind taste test, the brand changed the product’s recipe in 2015 and sold 50 million boxes Kraft Heinz has launched...

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Branding Featured News

Lancôme Reinvents Femininity with Rossellini

Olivia Pearce

March 8, 2016March 8, 2016

The two are collaborating to renew the thread of an inspired story which began in 1983 when she became the first face of the brand...

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News Public Relations

Taylor Rafferty and Cardew Group Partner in London

Anisha Kapoor

March 8, 2016March 8, 2016

The two will be supported by teams from both companies. The combined experience offers clients expertise across a volatile market Taylor Rafferty has teamed up...

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Branding Campaigns Featured News Videos

M&M’s Welcomes Diamond Year with #CelebrateWithM

Olivia Pearce

March 7, 2016March 8, 2016

The push features events, collaborations, and partnerships aimed at cementing the brand's place in pop culture history M&M’s has launched the largest marketing campaign in...

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Advertising Featured News Videos

Discover Los Angeles Debuts #LostInLA Campaign

Joshua Hughes

March 7, 2016March 8, 2016

Set to drive shoulder season business, the push entails TV, outdoor, digital, and social media executions launching in seven U.S. markets Discover Los Angeles, the...

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Campaigns Featured News Social Media Videos

Iberostar Adds Sparkle with #TakenFromAResort

Thomas Ng

March 7, 2016March 8, 2016

To mark its thirtieth anniversary, the group has rolled out a global digital advertising campaign to prioritise guest experiences Spanish hospitality marque, Iberostar Hotels &...

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Ketchum Beefs Up Global Food Business with Cultivate

Deborah Joy Peter

March 7, 2016March 8, 2016

The arm is aimed at helping purpose-driven brands with a natural, organic, and sustainable focus achieve business success Public relations network, Ketchum, has the launched...

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Advertising Featured News Videos

Cannes Lions Celebrates Change with See It Be It 2016

Joshua Hughes

March 4, 2016March 4, 2016

Alongside notable transformations to the programme, See It Be It has opened to receive applications, with enrolment closing on 1 April 2016 See It Be...

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Branding Campaigns Featured News Videos

Heineken Drinks to the Game with Soccer is Here

Deborah Joy Peter

March 4, 2016March 4, 2016

A mix of commercials, contests, and interactive engagements, the push celebrates the country’s rich soccer history and beer-maker’s future Heineken has launched its Soccer is...

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Branding Featured News Videos

Silvergate Media Sets Up Production for Sunny Day

Olivia Pearce

March 4, 2016March 4, 2016

Scheduled for official release in early 2017, the newly introduced kids’ programme is set to entail a 40-episode animated preschool series Silvergate Media, the New...

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Campaigns Featured Marketing News

Bridgestone Inks Michael Johnson Partnership Deal

Anisha Kapoor

March 4, 2016March 4, 2016

The brand will elevate the tie-up with a broader marketing campaign complete with in-store mobile activations and promotions Bridgestone has partnered track and field legend,...