World Branding Forum

Read Time:1 Minute, 31 Second

Following a franchise agreement with 4C Hotel Group, the property is slated to welcome its first guests in early 2018 Hilton Worldwide has plans to...

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Advertising Featured News

Maxus Names Marshall New Head of Programmatic

Joshua Hughes

March 11, 2016March 12, 2016

Charged with delivering and optimising programmatic campaigns, he will also build awareness and understanding around automation Maxus has appointed Robert Marshall as its Head of...

Read Time:1 Minute, 33 Second

Branding Featured News

DHL Redefines Ocean Freight with First Green Service

Deborah Joy Peter

March 11, 2016March 12, 2016

Green Danmar is being offered through the brand’s own non-vessel operating common carrier, Danmar Lines, to achieve CO2 reduction DHL, via its Global Forwarding extension, the...

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News Technology Videos

AKQA Acquires Potato in the UK to Elevate Digital

Thomas Ng

March 11, 2016March 12, 2016

Specialised in designing and building secure and scalable web applications, its work sits at the heart of many influential campaigns Digital services outfit, AKQA, has...

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Branding Campaigns Featured News Videos

Calvin Klein Dresses Justin Bieber as Apparel Partner

Olivia Pearce

March 10, 2016March 10, 2016

Featuring Bieber as well as artistes like Kendrick Lamar, Destiny Frasqueri and more, the effort deepens the brand’s music connection Calvin Klein has signed on...

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Advertising Featured News Videos

Skechers Signs On Meghan Trainor for Originals Push

Joshua Hughes

March 10, 2016March 10, 2016

The artiste’s inaugural television spot for the brand launches next week and will feature the single, No, from her album Thank You Skechers and Meghan Trainor...

Read Time:1 Minute, 43 Second

Campaigns Featured News Social Media Videos

Twitter Shows London Buzz Isn’t Falling Down

Deborah Joy Peter

March 10, 2016March 10, 2016

Fans of London boasts a grand debut backed by data from London & Partners, the Mayor of London’s promotional company, and Spredfast A campaign featuring a...

Read Time:2 Minute, 39 Second

Featured Marketing News Videos

Reebok Unsweetens Deal with See Ya Soda Move

Anisha Kapoor

March 10, 2016March 10, 2016

The measure is rooted in a recent study which showed some of the unbelievable lengths people will go to get their sugar fix Reebok has...

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Branding Campaigns Featured News Videos

Mars Chocolate Picks Right Side with #LeftTwix

Olivia Pearce

March 9, 2016March 9, 2016

Squaring off with its rival, the brand has launched a Left Twix taste test countrywide, allowing consumers to pick their favourite Mars Chocolate has launched...

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Six Flags Straps In with Samsung for Tech Tie-up

Thomas Ng

March 9, 2016March 9, 2016

Promising the debut of new experiences, the collaboration will see the launch of North America’s first virtual reality roller coasters Six Flags Entertainment has entered...

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Advertising Featured Industry News

Hilton and IBM Power First Robot Concierge

Joshua Hughes

March 9, 2016March 9, 2016

A cognitive technology platform, Connie represents a new era in computing where systems understand the world like humans do Hilton Worldwide and IBM are collaborating to...

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Featured Marketing News

Minute Maid Fizzles In with Sparkling Lineup

Deborah Joy Peter

March 9, 2016March 9, 2016

The collection is available nationwide across four taste profiles: Fizzy Lemonade, Mixed Berry, Tropical Citrus, and Fruit Punch Minute Maid, under The Coca-Cola Company, has...