World Branding Forum

Read Time:2 Minute, 36 Second

It is based on a survey conducted in five countries including the United States, United Kingdom, the Netherlands, Mexico, and Brazil Heineken has rolled out a global...

Read Time:1 Minute, 21 Second

Advertising Featured News Videos

Wayfair Pushes Outdoor Exploration with Twin Spots

Joshua Hughes

January 18, 2016January 18, 2016

Themed ‘Explore the Great Indoors’, the push will air nationally on broadcast and cable channels beginning 18 January 2016 Home décor online retailer, Wayfair, has...

Read Time:1 Minute, 49 Second

Branding Campaigns Featured News Videos

Virgin Hotels Heads to Chicago Campaign-Ready

Thomas Ng

January 18, 2016January 19, 2016

Supporting the debut, the brand has rolled out a series of six animated videos based on cleverly-written online reviews from guests Hospitality group, Virgin Hotels, has launched its...

Read Time:1 Minute, 23 Second

Branding Campaigns Featured News

Tourism Australia Names Hemsworth Global Ambassador

Olivia Pearce

January 18, 2016January 19, 2016

A new campaign will premiere globally on the eve of Australia Day to highlight the nation’s landmark beaches and coastal experiences Tourism Australia has appointed...

Read Time:1 Minute, 27 Second

Branding Featured Industry News

London Study Shows Where Handsome Men Are Rejected

Joshua Hughes

January 15, 2016January 16, 2016

A study by University College London’s Assistant Professor Lee and her co-authors arrive at the aforementioned hypothesis and more According to research done by UCL...

Read Time:56 Second

Branding Featured News Technology

Celebrity Cruises Decks Up Digital with Accenture

Olivia Pearce

January 15, 2016January 16, 2016

The appointment is attributable to the agency’s expertise across digital strategy, interactive technology, and service and experience design Celebrity Cruises has handed its online business...

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Branding Featured Marketing News

AccorHotels Scales Up Loyalty with Elite Deal

Deborah Joy Peter

January 15, 2016January 15, 2016

The offering joins other premium privileges like room upgrades, savings via website bookings, early sales previews, and more AccorHotels has launched Elite Experience, a new...

Read Time:1 Minute, 15 Second

News Public Relations

Porter Novelli Elevates Taylor to Atlanta Lead

Anisha Kapoor

January 15, 2016March 22, 2016

She steps into the position from her previous commission of Executive Vice President and Deputy Managing for the same market Porter Novelli has named Melissa...

Read Time:1 Minute, 19 Second

Advertising Featured News Social Media Videos

Atlantis Initiates Pull with #AlwaysAmazing Push

Joshua Hughes

January 14, 2016January 14, 2016

The campaign’s main aim is to tap into the emotions of consumers by answering the all-important question: Why Do We Vacation? Atlantis Paradise Island, a...

Read Time:1 Minute, 32 Second

Branding Campaigns Featured News Videos

Panini America Scores Kevin Durant Partnership

Olivia Pearce

January 14, 2016January 14, 2016

As a global NBA spokesman for the brand, his autographed memorabilia will retail via Panini America and Panini Authentic Sports and collectibles company, Panini America,...

Read Time:1 Minute, 54 Second

Advertising Featured News Videos

Sunsweet Prunes Off the Pounds with Amaz!n Deal

Deborah Joy Peter

January 14, 2016January 14, 2016

The brand has kick-started a social media push to promote healthy living and bone strength via its Amaz!n Prunes product line Sunsweet has rolled out...

Read Time:1 Minute, 5 Second

Advertising Industry News Technology

Dentsu Aegis Network Adds Canada’s Grip to Digital Stable

Thomas Ng

January 14, 2016January 14, 2016

The latter maintains its name and operate as a specialist brand within the network, extending Dentsu Aegis’s Canadian footprint Dentsu Aegis Network will acquired Grip, a...