World Branding Forum

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Its latest brand campaign supports the direction and invites travellers to embrace the unique experiences it has both aboard ship and ashore Holland America Line has refreshed its...

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Stella Artois Toasts to Matt Damon’s Water.org Deal

Olivia Pearce

January 21, 2016January 23, 2016

The push aims to drive awareness surrounding the global water crisis which affects 663 million people worldwide Stella Artois has partnered with Water.org and its...

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FH Names Carter Global COO and President, Americas

Anisha Kapoor

January 21, 2016January 21, 2016

He will focus on enhancing the brand experience for employees, clients, agency partners, and with the DAS Group of Companies FleishmanHillard has named J.J. Carter...

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Advertising News Technology

MediaMath and Adform Form Programmatic Partnership

Deborah Joy Peter

January 21, 2016January 23, 2016

The two brands will leverage each other’s platforms to capitalise on mutually beneficial opportunities beginning with programmatic Digital marketing solutions provider, MediaMath and Adform, an...

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Branding Campaigns Featured News

Hershey Catches Millennial-Led Break with #myTAKE5

Olivia Pearce

January 20, 2016January 21, 2016

Riding on co-creation, Hershey tapped into the consumer insights of the said audience segment for the candy bar’s makeover and relaunch Based on millennial-shaped ideas,...

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Campaigns Featured News Social Media Technology

Fox Sports Launches Pilot Social Push with #18TOWIN

Thomas Ng

January 20, 2016January 21, 2016

The digital exercise will feature all 18 Bundesliga clubs in training as some of the world's best players go up against their own FOX Sports...

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Branding Featured Marketing News

FrieslandCampina Renews Strategy with NBA Asia

Deborah Joy Peter

January 20, 2016January 21, 2016

Via the deal, the brand will amplify the importance of exercise and good nutrition through events, television, digital, and localised content The National Basketball Association...

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Advertising Featured Industry News

O&M Names Seifert Global CEO and Chairman

Joshua Hughes

January 20, 2016January 21, 2016

In addition to his succession of Miles Young, he retains his leadership of Ogilvy & Mather North America as Chairman and CEO Ogilvy & Mather...

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Oreo Inspires Openness Worldwide with Fresh Twist

Deborah Joy Peter

January 19, 2016January 20, 2016

The push leverages universal consumer insights uncovered by the brand to deliver a local contextual and cultural twist across 50 markets Oreo has rolled out...

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Dove Flexes Men+Care Muscle with Twin Tie-Ups

Joshua Hughes

January 19, 2016January 20, 2016

The push is a fresh take on one of sports’ most iconic video properties to showcase caring moments that define men as champions Dove Men+Care...

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Branding Design Featured News

Mabes London Hits the Beach with Brand Debut

Olivia Pearce

January 19, 2016January 19, 2016

The collection captures fashion which highlights re-imagined cotton terry towel shirts displaying vibrant colours and playful patterns Founded by Becky Levett and Giles Maber, new...

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Nobis Awards Public Relations Account to 5WPR

Anisha Kapoor

January 19, 2016January 19, 2016

The newly appointed AOR will implement an integrated approach to the marque’s strategy to increase product pull and brand recognition Global fashion giant, nobis, has...