World Branding Forum

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Featuring its brand ambassador, the message behind the campaign is: with the right tyres, there is no such thing as the wrong direction Online tyre...

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Branding Campaigns Featured News Videos

Nissan Kicks It with ESPN in True Heisman Style

Olivia Pearce

November 4, 2015November 4, 2015

The new broadcast ads titled, Too Much, Slide, and Plus One, are slated to air on the eve of New Year’s during the semi-final games...

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Featured Marketing News Technology Videos

Outfront Switches On with Smart Media for Digital-OOH Mix

Thomas Ng

November 4, 2015November 4, 2015

The platform features addressable displays, cloud distribution, engaging content capabilities, and an app-driven infrastructure America’s Outfront Media has launched its advanced digital technology platform called...

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Advertising Marketing News

GroupM Enhances Digital Expertise with Essence Acquisition

Joshua Hughes

November 4, 2015November 4, 2015

The tie-up will see Essence continue operating as an independent brand, but with the advantage of GroupM's reach and infrastructure GroupM, had added, Essence, the world’s...

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Advertising Campaigns Featured News Videos

Motel 6 Unlocks Brand to North American Transformation

Joshua Hughes

November 3, 2015November 3, 2015

The hospitality chain has launched a multi-million dollar campaign to unveil a brand new look and feel targeting the US and Canada North American economy...

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Branding Featured News

Lexus Flexes Motorsports Muscle with F Performance Racing Partnership

Olivia Pearce

November 3, 2015November 3, 2015

The venture is part of a global effort which will see the Japanese luxury brand compete on the tracks in the United States beginning in...

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Advertising Industry News

Landor Secures ManvsMachine for Creative Expansion

Deborah Joy Peter

November 3, 2015November 3, 2015

Based in London, the newly acquired outfit’s portfolio entails multiple blue-chip clients such as Nike, Microsoft, Honda, and Audi WPP strategic brand consulting and design firm,...

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Featured Marketing News Social Media

AMU Rewards Readers with Calvin and Hobbes Social Campaign

Anisha Kapoor

November 3, 2015November 3, 2015

Aptly themed the #ReadCalvinAndHobbes Campaign, the unique digital push celebrates three decades of ‘America’s Most Profound Comic Strip’ Andrews McMeel Universal has rolled out a...

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Branding Campaigns Featured News Videos

FCA and Lionsgate Join Forces for The Hunger Games

Olivia Pearce

November 2, 2015November 2, 2015

The marketing push will include executions across TV, radio, digital, and social media featuring the Dodge, Ram, and Chrysler brands Fiat Chrysler Automobiles (FCA) and Lionsgate...

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Advertising Campaigns Featured News Videos

Hankook Strives for Top Tier with Never Halfway

Joshua Hughes

November 2, 2015November 2, 2015

Given Hankook's strong affiliation with professional baseball, the campaign's launch was timed to coincide with the World Series Hankook Tire America has rolled out a...

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Advertising Branding Campaigns Featured News

Skyy Vodka Raises the Bar with Cranberry Infusion

Deborah Joy Peter

November 2, 2015November 2, 2015

The latest addition to its Skyy Infusions line-up, the new release will be prominently featured in an upcoming campaign themed, ‘Let’s Holidayy’ American alcohol brand, Skyy...

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Branding Featured Marketing News Social Media

Nissan Revs Digital Engine for the All-New 2016 Altima

Thomas Ng

November 2, 2015November 2, 2015

The brand has rolled out an online push called the ‘ALT16 Challenge’ featuring video tests designed for Facebook, Twitter, and Instagram Taking to social media, Nissan...