World Branding Forum

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The push surrounding the launch is being supported with videos, posts, and real time engagement on Facebook, Twitter, and Instagram Leisurewear giant, Fruit of the Loom, has...

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Advertising Campaigns Featured News Videos

Gillette Reshapes the Shave with Fusion ProShield

Joshua Hughes

November 17, 2015January 12, 2016

The new release is based on a study indicating most men take about 170 strokes during each shave with 120 of them being re-strokes over...

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Branding Featured News

Cachet Sails to Mexico on Maiden Global Voyage

Anisha Kapoor

November 17, 2015November 17, 2015

The fully integrated resort furthers the brand's mission to offer innovative designs, personalised service, and local experiences Cachet Hotel Group is set to debut its...

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Branding News Technology

Bitly Links Efficiency to Client Solutions with Campaigns Debut

Olivia Pearce

November 17, 2015November 17, 2015

The product is designed to help marketers build, manage, and measure the success of omni-channel campaigns in a single dashboard Link management platform, Bitly, has...

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Branding Campaigns Featured News Videos

Burger King Whips Up Old Favourite with #SURGEcomeback

Olivia Pearce

November 16, 2015November 16, 2015

The brand is reintroducing the signature Surge with a rigorous digital and social media campaign to announce its nationwide debut After a 12-year hiatus, Burger...

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Branding Featured News

Inaria Scores Deal with Soccer’s Sebastian Giovinco

Joshua Hughes

November 16, 2015November 16, 2015

The Italian national star has selected the brand as his premium training apparel provider and developer of an upcoming lifestyle collection Inaria, the Performance Sports...

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Campaigns Featured Marketing News

Maxus Powers Up Sleigh with National Book Tokens Adventure

Deborah Joy Peter

November 16, 2015November 16, 2015

The push aims to raise awareness surrounding the gift card and reaffirm why the brand’s offering is the perfect gift for book lovers WPP media...

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Marketing News Social Media

Fifty & Five and Worldmedia Collaborate to Tweak Interactive

Thomas Ng

November 16, 2015November 16, 2015

The pair has entered into a partnership to integrate their specialised services as well as strengthen the core capabilities of both brands Global social media...

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Advertising Campaigns Featured News Videos

Barnes & Noble Greets Readers with Singing Christmas Card

Deborah Joy Peter

November 13, 2015November 13, 2015

The brand has unveiled an ad push featuring Tony Bennett and Lady Gaga themed You Never Know Who You’ll Meet at Barnes & Noble Globally-positioned book...

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Advertising Campaigns Featured News Videos

Nissan Delivers on NCV Promise with the Tough Guys

Joshua Hughes

November 13, 2015November 13, 2015

The carmaker has launched a push featuring a short film titled The Delivery and TV icons Mickey Rourke, Carl Weathers, and more In an effort to promote...

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Featured Marketing News

MEC Fills Chief Executive Officer Role for China

Anisha Kapoor

November 13, 2015November 13, 2015

The agency has named Gordon Domlija CEO for China. He replaces Christian Guinot who is pursuing other opportunities within the group MEC has named Gordon...

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Branding Industry News

TBWA\Chiat\Day LA Names Cabaysa MD for Gatorade

Olivia Pearce

November 13, 2015November 13, 2015

The appointment places him in charge of the brand’s US and global brand initiatives, while he reports to agency President, Luis DeAnda TBWA\Chiat\Day LA has...