World Branding Forum

Read Time:2 Minute, 9 Second

The move is rooted in the booming popularity of eSports and how the phenomenon has provoked marketers to rethink sponsorship spending Global engagement agency, GMR...

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Branding Featured News

Hilton Takes Expansion Tour to London’s Bankside

Olivia Pearce

October 9, 2015October 9, 2015

Expanding its footprint in Europe, the new property adds to the brand’s portfolio of more than 70 hotels across the United Kingdom and Ireland In...

Read Time:1 Minute, 22 Second

Advertising Branding Campaigns Featured News Technology

X-Men to Premiere in Super Colour with M&M’S Partnership

Thomas Ng

October 9, 2015October 9, 2015

The collaboration will entail a 360-degree marketing push using merchandising, digital, OOH, in-cinema advertising, PR and more Mars Chocolate North America has initiated a partnership...

Read Time:2 Minute, 22 Second

Advertising Featured Industry News

4A’s Reveals 2016 Partner Awards Jury and Adds A Category

Joshua Hughes

October 9, 2015October 9, 2015

The upcoming installation of the Awards welcomes 22 members to its panel of judges including 72andSunny Founder and CEO, John Boiler, who is set to chair The...

Read Time:2 Minute, 33 Second

Advertising Branding Campaigns Featured News Social Media Videos

Columbia Scales to Towering Heights with New Global Push

Olivia Pearce

October 8, 2015October 8, 2015

The ‘Tested Tough’ campaign kicks off in 63 markets across Europe, North America, and South America and is set to feature executions via broadcast, print,...

Read Time:1 Minute, 43 Second

Branding Campaigns Featured Marketing News Videos

Green Dot Renews Partnership with Steve Harvey

Anisha Kapoor

October 8, 2015October 8, 2015

With the new multi-year endorsement deal now in place, the Hollywood giant will serve as celebrity spokesperson and brand ambassador for all products issued by...

Read Time:1 Minute, 26 Second

Advertising Featured Industry News

TBWA Poaches Wunderman’s Andrew Dauska for MD Role

Joshua Hughes

October 8, 2015October 8, 2015

He has a proven track record in developing and leading successful brand and business strategies for a wide range of brands including Subaru, Delta, Porsche,...

Read Time:1 Minute, 42 Second

Advertising Industry News Technology

Geometry Global UK Names Martin Smith to Dual Role

Thomas Ng

October 8, 2015October 8, 2015

Working closely with the agency’s CEO, he will oversee the brand’s strategic product across all clients and joins the firm in January 2016 Geometry Global...

Read Time:1 Minute, 50 Second

Branding Campaigns Featured News

CDW Launches Mission to Rescue Trapped Charles Barkley

Olivia Pearce

October 7, 2015October 7, 2015

The technology solutions brand’s latest marketing push features the star athlete in a series of broadcast, online, and radio advertising executions Technology solutions provider, CDW,...

Read Time:1 Minute, 12 Second

Branding Featured News Technology

Worldhotels Returns from Digital Makeover with New Look

Thomas Ng

October 7, 2015October 7, 2015

The rehash of its official group website is aimed at beefing up user interactivity, online security, and marketing communications to heighten the brand experience Global hospitality...

Read Time:1 Minute, 6 Second

News Public Relations

Marshall Manson Appointed UK CEO at Ogilvy PR

Anisha Kapoor

October 7, 2015October 7, 2015

The new lead brings to the table extensive social media, content, and digital expertise, rendering him most suitable for driving expansion Ogilvy Public Relations has...

Read Time:1 Minute, 27 Second

Advertising Industry News

Ogilvy & Mather UK’s Gordon Returns as Group Transformation Director

Joshua Hughes

October 7, 2015October 7, 2015

The O&M veteran exits her Group Chairman role in Singapore to drive collaboration and integration across the group while based in London Ogilvy & Mather...