World Branding Forum

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Swyft Helps Brands Emotionally Connect with Millennials Across Mobile Messaging and Social Apps in a Way that is Shareable, Measurable and Fun. Swyft Media, a...

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Branding Marketing News

Sports Superstar Cristiano Ronaldo Joins PokerStars as Brand Ambassador

Olivia Pearce

May 28, 2015July 4, 2023

Ronaldo makes announcement via personal video to his 103 million Facebook fans. Portuguese football/soccer superstar Cristiano Ronaldo has joined Team PokerStars as a brand ambassador...

Read Time:4 Minute, 16 Second

Branding News Technology

Apple Overtakes Google for the Top Spot in the 10th Annual Brandz Top 100 Most Valuable Global Brands Ranking

Thomas Ng

May 27, 2015July 4, 2023

World's top 100 brands are now worth $3.3 trillion to businesses. Apple has overtaken Google to reclaim the title of 'world's most valuable brand' in...

Read Time:3 Minute, 29 Second

Branding Campaigns Featured Marketing News Videos

Converse Rubber Tracks Unlocks The Doors To Iconic Studios Around The World

Olivia Pearce

May 26, 2015July 4, 2023

Brand's New Global Programme Offers Emerging Artists The Opportunity To Write The Next Chapter Of Music History At Legendary Studios Including Abbey Road, Sunset Sound,...

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Advertising Branding Campaigns News

P&G Always’ “#LikeAGirl” Created By Leo Burnett Biggest Winner At D&AD Awards

Olivia Pearce

May 22, 2015July 4, 2023

Global network earns 46 D&AD Pencils in total. The groundbreaking "#LikeAGirl" film and social activation that challenged gender stereotypes through a powerfully eye-opening film was...

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Branding Featured News Public Relations

The World of Coca-Cola Celebrates 25 Years of Sharing Happiness

Anisha Kapoor

May 21, 2015July 4, 2023

The Attraction Marks its Anniversary with New Exhibits, a Special Ticket Offer and More. The World of Coca-Cola turns 25 this year, but the "Home...

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Branding Featured Marketing News Technology

Starbucks and Spotify to Connect Music Streaming Service into World-Class Store and Digital Platform

Thomas Ng

May 20, 2015July 4, 2023

MSR Members and Spotify Users to Earn "Stars as Currency" for Subscribing to Spotify Premium. Starbucks Coffee Company has announced that it has entered into...

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Branding Featured Marketing News

Madonna’s Hard Candy Fitness Brand to Be Represented by Epic Rights

Anisha Kapoor

May 19, 2015July 4, 2023

Epic Rights, a full-service global merchandise, licensing and social media marketing company, has been named to represent the Hard Candy Fitness brand for Global Merchandising...

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Advertising Branding Marketing News Social Media

Is your Child the Next Face of GapKids or babyGap? Here’s your Chance to See Them in a Store Window!

Joshua Hughes

May 18, 2015July 4, 2023

Casting Call returns with public voting back by popular demand Is your child amazingly awesome, brave, curious, confident, carefree, eager, fearless, funny, loving, loud, proud,...

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Branding Campaigns Featured Industry Marketing News

FedEx Signs Three-Season Agreement to Become Main Sponsor of the UEFA Europa League

Joshua Hughes

May 15, 2015July 4, 2023

Sponsorship builds on FedEx’s extensive history of sports partnerships, including sponsorship of the ATP World Tour, 2014 Ryder Cup, PGA TOUR and NFL FedEx and...

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Branding Featured Industry News Technology

UK Consumers Are Using Mobile Devices More Than Ever To Engage With Digital Travel Content

Thomas Ng

May 14, 2015July 4, 2023

Study from Expedia Media Solutions and comScore Reveals Consumer Travel Decisions in a Multiscreen World and the Implications to Travel Brands and Advertisers A new...

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Branding Design Featured News Technology

Monotype Improves HTML5 Design Process with Introduction of New Web Font Platform

Thomas Ng

May 13, 2015July 4, 2023

Free Integration Kit Makes it Easy to Access and Use Web Fonts in the Creation and Execution of Dynamic Campaigns within HTML5-based Authoring Tools Monotype,...