World Branding Forum

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Mountain Dew Reintroduces Iconic "Do the DEW" Credo with First-Ever Global Creative Featuring Scotty Lago and Sean Malto, in Collaboration with Filmmaker Justin Lin Duct...

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Press Release

Les Prix Internationaux du Branding rend hommage aux marques F & B, de luxe, de mode, de style de vie, d’accueil et de service

WBF

March 24, 2015July 19, 2015

PARIS--(BUSINESS WIRE)--La cérémonie de remise des World Branding Awards a eu lieu aujourd'hui à Paris, en France. La cérémonie de gala, qui s'est tenue dans...

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Press Release

वर्ल्ड ब्रांडिंग अवार्ड्स के विजेता बने भारतीय स्टेट बैंक और ताज होटल्स रेसॉरेट्स एंड पैलेसेज

WBF

March 24, 2015July 19, 2015

Paris, France - वर्ल्ड ब्रांडिंग अवार्ड्स का आयोजन आज यहां पेरिस, फ्रांस में हुआ। इस मौके पर एक रंगा-रंग समारोह का आयोजन हिल्टन पेरिस ओपेरा...

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Press Release

World Branding Awards Honours F&B, Luxury, Fashion, Lifestyle, Hospitality and Service Brands

WBF

March 24, 2015July 19, 2015

PARIS--(BUSINESS WIRE)--The World Branding Awards took place today in Paris, France. The glittering ceremony at the iconic Hilton Paris Opera honoured 50 brands from 22...

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Branding Featured Marketing News Public Relations

Calvin Klein Watches + Jewelry Celebrate the Brand’s 2015 Lines at Baselworld With Exclusive Event

Anisha Kapoor

March 20, 2015July 4, 2023

Brand Presents Student Winners of Design Competition at Schools in North America, Europe and Asia ck Calvin Klein Watch + Jewelry Co. Ltd., a joint...

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Advertising Branding Campaigns Featured Marketing News

Fergie launches Outspoken Fresh Fragrance With Avon

Olivia Pearce

March 19, 2015July 4, 2023

Multiplatinum singer Fergie continues her partnership with Avon with the launch of Outspoken Fresh, a new fragrance for women. Outspoken Fresh captures the exhilarating rush...

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Branding Design Featured News

Autotrader Unveils New Brand Identity

Olivia Pearce

March 17, 2015July 4, 2023

Fresh logo reflects evolution underway in the company Nearly 16 years ago, Autotrader created the online automotive marketplace and began a transformation in the way...

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Branding Industry News

Iconix Brand Group Acquires Full Ownership of Iconix China

Joshua Hughes

March 16, 2015July 4, 2023

Iconix Brand Group, Inc. today announced that it has acquired the remaining 50% of Iconix China from its joint venture partner Novel Fashion Brands Limited,...

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Branding Featured Marketing News

IHG Rewards Club Signs Global Partnership With Mahindra Racing Formula E Team

Anisha Kapoor

March 12, 2015July 4, 2023

InterContinental Hotels Group has announced a multi-year partnership between its industry leading loyalty program, IHG Rewards Club, and the Mahindra Racing Formula E Team Formula...

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Advertising Branding Industry News

The Gunn Report Honours The Very Best of Advertising 2014 with Book and Showreel

Joshua Hughes

March 11, 2015July 4, 2023

Featuring Guest Editor Malcolm Poynton, Global CCO of Cheil and Guest Essayists Jean Lin, Global CEO of Isobar and Rob Reilly, Global Chairman of McCann...

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Advertising Industry News Technology

Driven by Mobile: Ad Platforms Expected to Reach US$111 Billion in 2020

Joshua Hughes

March 9, 2015July 4, 2023

The mobile market is the key focus for companies serious about advertising Major companies acting worldwide in the captive advertising space—namely Yahoo, Facebook, Google, Microsoft,...