Volvo Changes the Game with Electrification Strategy

Every Volvo car launched from 2019 will have an electric motor. The move supports the brand’s aim to reduce its carbon footprint.

Volvo has revealed that every model it launches from 2019 will feature an electric motor, marking the end of models that only have an internal combustion engine. The move shows how electrification is paving the way for a new chapter in the automotive history.

The brand will introduce a portfolio of fully electric, plug-in hybrid, and mild hybrid cars. Between 2019 and 2021, five such variants debut, three of which will be Volvo, while the two others high performance electrified Polestar cars, the marque’s performance car arm.

The decision underlines its aim to minimise its environmental impact and make the cities of the future cleaner. The group is focused on reducing the carbon emissions of its products as well as its operations, and aims to have climate-neutral manufacturing operations by 2025.

“People increasingly demand electrified cars and we want to respond to our customers’ current and future needs. You can now pick and choose whichever electrified model you wish,” said Håkan Samuelsson, President and Chief Executive of Volvo Cars Group.