The digital campaign around the all-new 2017 Chrysler Pacifica introduces the PacifiKids and kicks off with actress, Brooklyn Decker.
Chrysler has unveiled its pint-sized product specialists, the ‘PacifiKids’, through a digital and social push starring Brooklyn Decker in its inaugural video. The trio— Izzy (aged 10), Miles (aged 11), and Harper (aged 8)—know more about the 2017 Chrysler Pacifica than the average automotive expert.
Touted for its high-tech advancements, the campaign around the minivan is using children to satisfy the queries parents might have about the vehicle, particularly its tri-pane panoramic sunroofs and touchscreens. The first in the series of three videos has launched in advance of the Memorial Day weekend.
The campaign was created by social media agency, Society. Two more videos are scheduled to roll out in the coming weeks. The PacifiKids will also be making special appearances at family events across the country over the summer, with Super Saturday event in Los Angeles up next. Watch the launch video here.
“Brooklyn Decker is the first to be featured to reinforce why the Chrysler Pacifica featuring 37 minivan firsts for an unprecedented total of 115 innovations to transform the minivan segment is the perfect automotive tool for the family,” Tim Kuniskis, Head of Passenger Car Brands – Dodge, SRT Chrysler and FIAT at FCA – North America.