Samsung Galaxy Z Flip Thom Browne Edition created for those not afraid to make statement
Samsung Electronics and Thom Browne recently revealed an exclusive collaboration from the leading technology company and iconic New York fashion brand. Galaxy Z Flip Thom Browne Edition draws on the brand’s all-new Galaxy Z Flip device and the fashion brand’s bold, timeless style to introduce a groundbreaking foldable smartphone experience.
“Partnering with Samsung to create Galaxy Z Flip Thom Browne Edition was an incredible opportunity to reimagine how consumers express themselves through their smartphone,” said Thom Browne. “We designed Galaxy Z Flip Thom Browne Edition just like I do my collections—with proportion, individuality and aesthetic in mind—to create the perfect blend of art and technology.”
Galaxy Z Flip Thom Browne Edition was created for those who are not afraid to make a statement—and who want their technology to be as iconic as their wardrobe. It features distinctive Thom Browne signature brand colours on a pebble grey exterior, pulled right from the runway and offering all of the same innovative features as Galaxy Z Flip. To complete the look, the special edition version also comes with custom-designed Galaxy Buds+ and Galaxy Watch Active2.
“Working with Thom gave us the opportunity to make this stylish device even more covetable, bringing together Samsung’s latest technology innovations with Thom’s signature aesthetic inspired by his suits —the precision tailoring, the intentional use of materials, the elevated style that is uniquely his own,” said Stephanie Choi, Senior Vice President and Head of Global Marketing Team of Mobile Communications Business, Samsung Electronics.
“Galaxy Z Flip Thom Browne Edition is a marriage of our shared desire to delight people down to the finest details.”
Both Samsung and Thom Browne hosted an intimate and exclusive event in New York, showcasing their Galaxy Z Flip Thom Browne Edition collaboration to top New York media, celebrities and influencers for Fashion Week. To celebrate the exclusive collaboration from the leading technology company and iconic New York fashion brand, guests were treated to a live performance before having the opportunity to experience the device themselves.
Like the Galaxy Z Flip Thom Browne Edition, the event was the perfect combination of high fashion and technological innovation, representing the timeless style and groundbreaking creativity from both brands.
A grey Thom Browne suit transforms into the sleek Galaxy Z Flip exterior. The limited-edition smartphone is the first of its kind to be encased in glass whilst still having a matte look that is soft to the touch and effortless to hold.
Classic longwing brogues take a modern form with a grey pebble leather phone case, featuring the distinctive Thom Browne signature brand colours down the centre. And, when unfolded, Galaxy Z Flip Thom Browne Edition reveals even more design details inside.
Iconic blinds—a reference to the mid-century office aesthetic at the centre of the Thom Browne world—appear on screen every time the phone is turned on and off. App icons, labelled in classic text, create an elemental Thom Browne uniformity.
And sound cues—a typewriter for the keyboard, an analogue ringtone, a shoe tap on a marble floor—create a unique soundtrack for the device. Custom Thom Browne wallpaper ties the entire experience together.