Old Spice Reveals Deon Cole as New Face
Old Spice has rolled out its latest product line, Fresher Collection, and announced actor and comedian, Deon Cole, as its global ambassador.
Old Spice has...
Avon Announces “Beauty for a Purpose”; New Brand Statement Reflects Commitment...
BeautyforaPurpose.com Launches as New Brand Publishing Site.
Avon Products, Inc. (NYSE: AVP) has announced the launch of Beauty for a Purpose, a new global brand...
Listerine Puts Ready Tabs Where the Mouth Is
Listerine has unveiled a new oral care category to support life on-the-go. For the release, the brand has put together a multi-channel push.
Listerine has...
Blu Goes Global with Just You & blu Brand Campaign
Premiering on 4 April 2016, the effort targets four key markets including the United States, United Kingdom, Italy and France
Electronic vaping company, blu, has...
Roche Bobois Hands Digital Business to Maxus in the UK
French luxury furniture group, Roche Bobois has awarded its digital performance business in the United Kingdom to Maxus Performance.
Roche Bobois has appointed Maxus Performance...
L’Oréal Redefines Word of Mouth with #WorthSaying
Leveraging its sponsorship of the upcoming Golden Globes, it will use its new push to empower women with inspirational celebrity quotes
Believing that a woman’s...
Love at First Taste Test by Knorr Goes Viral
The spot leading the Love at First Taste push has secured over seven million views on YouTube alone since its 25 April release.
Taking the...
Wayfair Lands Barbara Schöneberger in Germany
Wayfair has struck an ambassador partnership with German presenter and singer, Barbara Schöneberger, for its latest television campaign.
Wayfair has landed German presenter and singer,...
Hilton Garden Inn Keeps It Simple with Judy Greer
Hilton Garden Inn has unveiled a brand refresh with a global marketing campaign focused on its key updates, which stars actress, Judy Greer.
Hilton Garden...
La-Z-Boy Jazzes Up Comfort with Kristen Bell
La-Z-Boy is introducing a refreshed version of its Live Life Comfortably platform with the appointment of Kristen Bell as its new ambassador.
Breathing new life...
L’Oréal Fixes Hair Dramas with The Roots Family
L'Oréal Paris has unveiled a push around its Magic Root Coverup and Root Rescue line-up that entails a web series titled The Roots Family.
Building on...
Forever21 and H&M Conquer Fast-Fashion Social Media
New Research Identifies Winning and Losing Strategies for Brands on Social Media and Across the Web
H&M and Forever21 are the most successful social media...
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