Technology Archives | World Branding Forum

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The first major campaign will be conducted in partnership with the Woolmark Company. In response to the rapid growth of online shopping in China, particularly...

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Advertising Featured Industry News Social Media Technology

Kantar Media Unveils UK’s First Official Twitter TV Ratings

Thomas Ng

October 6, 2014July 4, 2023

Kantar Media, the audience measurement company, recently unveiled the UK's official Twitter metric for measuring Twitter TV audience engagement. Developed with Twitter as part of...

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Branding Featured Industry Marketing News Technology

35% of US Shoppers Make Purchases on Mobile Devices

Thomas Ng

October 6, 2014July 4, 2023

Study shows 15% of shoppers said that typically only a "couple of minutes" passed between discovering a product (on their mobile device) and purchase. Link...

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Featured Industry Marketing News Technology

Amazon Tops UK Digital Customer Experience Study

Thomas Ng

October 1, 2014July 4, 2023

Online giant Amazon has topped the latest eChannel Retail Benchmark report. The eChannel Retail Benchmark from eDigitalResearch, looks at digital customer experience from first impressions to...

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Branding Campaigns Featured Marketing News Public Relations Videos

Coca-Cola’s “The Happiest Thank You” video goes viral

Anisha Kapoor

September 27, 2014July 4, 2023

Coca-Cola released a video that has received over two million likes in just two weeks. Filmed in the Philippines in Tagalog with subtitles, the heart-warming...

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Branding Campaigns Featured Marketing News Social Media Videos

KLM’s Lost and Found Service Video Goes Viral

Olivia Pearce

September 26, 2014July 4, 2023

The Dutch airline's video to promote its Lost and Found service features a cute dog. The video has goes viral, with over 3.8 million views...

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Advertising Branding Campaigns Featured News Videos

Chrysler Debuts “Miggy at the Bat” Campaign

Joshua Hughes

September 22, 2014July 4, 2023

The Chrysler brand launched three on-air new spots as part of its new advertising campaign celebrating the launch of the all-new 2015 Chrysler 200. The on-air...