Technology Archives | World Branding Forum

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Relationship Kicks Off with new Apple Pay focused Ad Spot “Launching” Priceless Surprises Grammy Award-winner Gwen Stefani is taking control of the Priceless Surprises launcher...

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Branding Marketing News Public Relations Videos

Air Canada Surprises Expats With Free Flights Home for Christmas

Olivia Pearce

December 4, 2014July 4, 2023

Yesterday, Air Canada posted a Christmas video, which has received over 240,000 views in just a day. The airline brand said, "This holiday season, Air...

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Branding Campaigns Featured News Social Media Technology Videos

MUMM Launches World’s First Double Screen Music Video

Thomas Ng

December 2, 2014July 4, 2023

MUMM House of Champagne today launched the world's first double screen music video for the track 'Dangerous', created with internationally acclaimed DJ David Guetta. This marks...

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Advertising Branding Campaigns Featured News Videos

Old Spice Debuts “Dadsong” Holiday Ad

Joshua Hughes

November 27, 2014July 4, 2023

New integrated campaign depicts how mums and dads react differently to sons' entry to manhood, featuring lyrics from Flight of the Conchords' songwriter Bret McKenzie....

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Branding Featured News Technology

Apple Now Worth More Than US$700 billion, Sets New Record

Thomas Ng

November 26, 2014July 4, 2023

Apple set a new record to become the first brand to be valued at $700bn (£446bn). Thanksgiving came a day early for shareholders of Apple,...

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Advertising Branding Campaigns Featured News Videos

John Lewis’ “Monty’s Christmas” Campaign Goes Viral

Joshua Hughes

November 18, 2014July 4, 2023

John Lewis' 2014 £1m Christmas advertising campaign has gone viral, with 15.8 million views on YouTube in the first 12 days. The campaign evokes the...

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Branding Featured Industry News Technology

YuMe Partners Vestel, Launches O2 Brand Campaign

Thomas Ng

November 17, 2014July 4, 2023

YuMe, Inc. (NYSE: YUME), the digital video brand advertising solutions provider, has struck an exclusive partnership with Vestel, one of the largest TV manufacturers in...

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Advertising Branding Campaigns Featured News Videos

Toyo Tires New Brand Video Features A.C. Milan Footballers

Joshua Hughes

November 12, 2014July 4, 2023

Japanese tyre maker Toyo Tire has launched a brand promotional video that features prominent footballers Montolivo, Menez, Rami and Honda from A.C. Milan competing in...

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Branding Campaigns Featured News Videos

RB UK Launches New Employer Branding Video

Olivia Pearce

November 3, 2014July 4, 2023

RB, global leader in consumer health and hygiene with brands such as Dettol, Nurofen, Durex and Finish, has launched a major employer branding campaign to...

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Advertising Branding Campaigns Featured News Technology Videos

Argos ‘Get Set Go’ campaign to align with digital transformation

Thomas Ng

October 20, 2014July 4, 2023

Multi-million pound advertising campaign will signal its shift to become a digital retail leader – the biggest strategy change in its 40-year-plus history The ground-breaking...

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Branding Featured News Technology

Now TV and WCRS brought The Walking Dead to service stations

Thomas Ng

October 13, 2014July 4, 2023

Using Amscreen, Now TV and WCRS bring The Walking Dead to service stations nationwide in unique immersive ad. Today, the 13th of October, the new...

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Branding Featured Marketing News Videos

Mobile Pop-up Concert for South Africa Took Over Times Square

Anisha Kapoor

October 13, 2014July 4, 2023

South African Tourism Joins Carnegie Hall in Month-Long Tribute to South Africa’s 20th Anniversary of Freedom & Democracy. The unique sounds of South Africa reverberated...