Technology Archives | World Branding Forum

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Neato Robotics, maker of the popular Neato robot vacuum, has launched a new international advertising campaign called “Neato Knows” Sometimes life is messy. Stuff falls...

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Advertising Featured News Videos

Ogilvy & Mather Wins Network of the Year at Cannes for Fourth Year Running

Joshua Hughes

June 30, 2015June 30, 2015

VIDEO: Ogilvy & Mather Buenos Aires' 'Beer Tooth Implant' Crowned with Titanium On the final evening of the Cannes Lions Festival of Creativity 2015, Ogilvy...

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Branding Featured News Social Media Technology

US brands need to get real and relevant to turn liking-lurkers into brand-loving advocates

Olivia Pearce

June 26, 2015June 26, 2015

Brands targeting US consumers need to be more relevant and authentic with their social media content to transform their reputation, according to new research by...

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Featured Industry News Technology Videos

Nielsen & Alibaba CEOs Discuss Using Digital And Big Data Strategies To Excel In Global Markets

Thomas Ng

June 26, 2015June 30, 2015

VIDEO This week at Nielsen's annual Consumer 360 Conference, Nielsen CEO Mitch Barns and Daniel Zhang, CEO of China-based e-commerce giant Alibaba, sat down for...

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Branding Featured News Technology

EA Sports NHL 16 Reveals 2015 Stanley Cup Champions Jonathan Toews and Patrick Kane as Cover Athletes

Thomas Ng

June 25, 2015June 25, 2015

Chicago Blackhawks Captain and Right Winger Team Up to Share the Cover Spotlight for the First Time in Franchise History Electronic Arts Inc. (NASDAQ:EA), the...

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Branding Featured News Social Media Videos

Europcar launches #MyEuropcarRoadTrip in Partnership with Spotify

Olivia Pearce

June 25, 2015June 30, 2015

An international online competition to win a road trip across South East Asia Europcar, a leading European car rental company, is launching an innovative competition...

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Industry News Social Media

American Advertising Federation (AAF) and Shocase Announce Social Media Partnership

Joshua Hughes

June 24, 2015June 30, 2015

Partnership brings exclusive benefits on the nation's first social network designed for marketing professionals to the AAF's 45,000 advertising members. Shocase, Marketing’s Professional Network, and...

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News Technology

Tencent’s SY Lau Unveils the Human Face behind the Device

Thomas Ng

June 24, 2015June 24, 2015

The first Chinese to be named 2015 Cannes Lions' Media Person of the Year maps out the future of digital connectivity. During an opening day...

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Design Industry News Videos

Shutterstock and Penske Media Form Strategic Editorial Imagery and Video Partnership

Thomas Ng

June 22, 2015June 30, 2015

Alliance to create leading global image library anchored by PMC's WWD and Variety. Shutterstock, Inc. (NYSE: SSTK) and Penske Media Corporation (PMC) have agreed to...

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Branding Campaigns Featured News Social Media Videos

Coca-Cola Invites the World to Reach up and Support the Special Olympics World Games 2015 Los Angeles

Olivia Pearce

June 18, 2015July 4, 2023

All-star cast of artists with and without intellectual disabilities record unified song, “Reach Up,” to rally the globe to be a fan for Special Olympics....

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Branding Featured News Social Media Technology Videos

Avon Announces “Beauty for a Purpose”; New Brand Statement Reflects Commitment to Empowering Women

Olivia Pearce

June 17, 2015July 4, 2023

BeautyforaPurpose.com Launches as New Brand Publishing Site. Avon Products, Inc. (NYSE: AVP) has announced the launch of Beauty for a Purpose, a new global brand...

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Branding Featured News Technology

Apple Shakes Up Music Streaming Services with the Launch of Apple Music

Thomas Ng

June 9, 2015July 4, 2023

With a Worldwide Debut 30 June in Over 100 Countries, the New Service Will Rival Established Brands like Spotify. Apple has unveiled Apple Music, a...