Technology Archives | World Branding Forum

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The total acquisition of Orbitz Worldwide by the travel company has concluded with the transaction standing at approximately $1.6 billion in enterprise value International travel giant, Expedia,...

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Advertising Featured News Videos

John Hancock Launches Fresh Installation of Life Comes Next

Joshua Hughes

September 16, 2015September 26, 2015

The brand brings back its multi-channel 'Life Comes Next' marketing campaign for another year with television, online, and social media executions taking the lead John...

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Branding Featured News Videos

Hilton Worldwide Swings Deal with Asian Tour

Olivia Pearce

September 16, 2015September 26, 2015

The international hotel group's latest partnership supports its goal to expand its global sport footprint by further tapping into the golf traveller market In a bid...

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News Social Media

News Corp Logs On with Unruly to Grow Digital Business

Thomas Ng

September 16, 2015

News Corp is set to acquire global ad platform, Unruly Holdings, in line with its aim to further develop its own digital base to enhance...

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Campaigns Featured News Videos

Amtrak Travels Further with Multi-Pronged Brand Campaign

Joshua Hughes

September 15, 2015September 26, 2015

The latest advertising push covers executions across TV, print, digital, and social media with a dedicated emphasis on passenger experiences Amtrak has unveiled its latest...

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Vision Direct Urges Consumers to See the Light with Contacts

Thomas Ng

September 15, 2015September 26, 2015

The brand's rigorous video campaign depicts the benefits of making the shift from spectacles to contact lenses Online contact lens retailer, Vision Direct, has launched...

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News Technology

UBM EMEA Names Marketing Specialist Anna Knight Brand Director

Thomas Ng

September 14, 2015September 15, 2015

The fresh appointment positions the specialist as the lead for market strategy surrounding industry events under the brand's tech portfolio London-based multinational B2B events and digital media company,...

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Apple Keeps the Mobile Doctor Away with New Releases

Thomas Ng

September 11, 2015September 26, 2015

Taking its brand to the next level, its latest innovations include the iPhone 6s, iPhone 6s Plus, Apple TV, and iPad Pro complete with 3D...

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News Technology

WPP-Adobe Marketing Technology Partnership Sees Next Level Elevation

Thomas Ng

September 9, 2015

The expanded strategic partnership now entails a coalition of specialist WPP agencies dubbed the WPP-Adobe Alliance WPP, the world’s largest communications services group, has announced the...

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Featured Industry News Videos

BrandZ Top 50 Most Valuable Indian Brands Sees 33% Growth

Anisha Kapoor

September 8, 2015September 26, 2015

The highest in its 10-year history, the survey's results reflect a new sense of consumer empowerment and smart business management by corporates Based on the second...

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Campaigns Featured News Videos

Goodyear Celebrates 60-Year Tradition of U.S. College Football Aerial Coverage

Olivia Pearce

September 4, 2015

Season-long Marketing Campaign Will Highlight Traditions that Inspire Superior Performance As fans across the U.S. celebrate the start of another college football season, The Goodyear...

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Campaigns Featured News Videos

Wrangler Jeans Brings Together 20 Years of Comfort for Autumn 2015 Ad Campaign

Olivia Pearce

August 20, 2015August 20, 2015

As retailers brace for the back-to-school rush, Wrangler Jeans and its endorsees this week launched a refreshed national advertising campaign for Wrangler Advanced Comfort jeans,...