Technology Archives | World Branding Forum

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Developed by Bespoke Film and Communications, Vision Direct has released its first Christmas campaign now available for viewing Vision Direct has launched its first ever...

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Advertising Campaigns Featured News Videos

Prudential Drives Action with Race for Retirement

Deborah Joy Peter

December 2, 2015December 2, 2015

An earnest call-to-action, the push encourages consumers to start saving an additional one percent of their annual income for retirement Prudential has unveiled a new...

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Advertising Campaigns Featured News Videos

Febreze Sprays Glee into the Season with Cheeky Push

Deborah Joy Peter

December 1, 2015December 1, 2015

The brand has launched a push featuring campaign ambassadors, Matthew Morrison and Jane Lynch from television’s Glee Procter & Gambled owned Febreze has launched a...

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Marketing News Technology

Freeman Clicks with DoubleDutch to Amp Up Digital

Anisha Kapoor

December 1, 2015December 1, 2015

Users now have access to digital technologies which personalise, automate, and deliver rich content consistently across channels Brand experience company, Freeman, has forged an agreement...

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Advertising Campaigns Featured News Videos

Stella Artois Breaks Ground with Legend’s Under the Stars

Joshua Hughes

November 30, 2015November 30, 2015

The duet pays homage to the brand’s name Stella which directly translates to ‘star’ in Latin whilst uniting a figurative one with the literal kind Stella Artois...

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Design Featured News Technology

Vivo Adds X Factor with New Smartphone Release

Thomas Ng

November 30, 2015November 30, 2015

The X6 mobile variant seals the brand’s commitment to technology which excels in appearance, audio, and video effects Vivo has launched its latest product called...

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Branding Featured News Videos

Mentos Study Exposes Britain as Cancellation Nation

Olivia Pearce

November 27, 2015November 28, 2015

In a recent survey done on 2,000 Brits, the overall stats show that of the 104 social engagements Brits agree to each year, only 52 are...

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Advertising Campaigns Featured News Videos

Clash of Kings Powers Up Fresh Round of Advertising

Deborah Joy Peter

November 27, 2015November 27, 2015

Clash of Kings has launched a second installation worldwide in key markets like the United States, United Kingdom, Germany, and Japan Following a first round of...

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Empire Goes Shopping with Digital Commerce Move

Thomas Ng

November 26, 2015November 26, 2015

The effort marks a cross from on-screen to real-life to offer consumers apparel, accessories, and jewellery inspired by the show Twentieth Century Fox Consumer Products...

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Advertising Campaigns Featured News Videos

Westin Hotels’ Better Vacation Days Get Even Better

Joshua Hughes

November 25, 2015November 25, 2015

The Holiday After the Holiday push acknowledges the stress of holiday travel and reinforces the way the brand delivers better vacation days Westin Hotels & Resorts,...

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News Technology

mInteraction Appoints Digital Director for Thailand

Deborah Joy Peter

November 25, 2015November 25, 2015

She will offer digital communications solutions to clients under Mindshare namely Yum! Restaurant, AP, Amway, PTTEP, and UIP GroupM Thailand’s digital arm, mInteraction, has named Jitirath...

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Advertising Campaigns Featured News Videos

Sears Comes Out on Top with Everything Under the Tree

Deborah Joy Peter

November 24, 2015September 26, 2023

The advertising push entails an integrated effort across television, radio, online, print, and on-the-ground activation A fan of the festive season, Sears Canada has launched...