Technology Archives | World Branding Forum

Read Time:1 Minute, 15 Second

According to the firm, the enterprise-wide engagement comes on the heels of a successful pilot programme which began in late 2015 Weber Shandwick has adopted...

Read Time:1 Minute, 21 Second

Branding Campaigns Featured News Videos

Jeep Ushers In 75th Anniversary with #myjeepstory

Olivia Pearce

March 29, 2016March 29, 2016

The year will culminate with a digital compilation of 75, stories from supporters which speak authentically to the spirit of the brand Jeep is launching...

Read Time:1 Minute, 12 Second

Princess Cruises Goes Mobile with Places to Sea App

Thomas Ng

March 24, 2016March 24, 2016

An industry first, it was developed by creative agency, Goodby Silverstein & Partners, and designed for Android and iOS devices Princess Cruises has released a new...

Read Time:1 Minute, 23 Second

Branding Campaigns Featured News Videos

Henkel Washes Up on Canada’s Shores with Persil

Olivia Pearce

March 23, 2016March 23, 2016

The company has also created a new energy-efficient cold water formula developed specifically for Canadian consumers Henkel has penetrated the Canadian laundry care market with...

Read Time:2 Minute, 23 Second

Branding Campaigns Featured News Videos

Cookie Monster Steals over 3M Views for Apple’s iPhone 6s Timer Ad

Deborah Joy Peter

March 21, 2016March 24, 2016

Developed by TBWA/Media Arts Lab and released on 16 March 2016, the 60-second spot has already secured more than three million views Across a landscape...

Read Time:1 Minute, 23 Second

Advertising Featured News Videos

Aeromexico Clears the Air with Fleet Revamp

Joshua Hughes

March 18, 2016June 13, 2023

The promotional effort covers television, radio, print, billboards, and a combination of several different types of ads and graphic materials Aeromexico has initiated a major...

Read Time:1 Minute, 51 Second

Branding Featured News Videos

Visit California Debuts Dream365TV Video Hub

Deborah Joy Peter

March 17, 2016March 17, 2016

The platform has grown into a video programming network designed to offer alternative perspectives on The Golden State Visit California has launched its online video hub, Dream365TV. Home to...

Read Time:1 Minute, 17 Second

Essence Elevates Nick Byrd to Global CFO Role

Thomas Ng

March 17, 2016March 17, 2016

Effective immediately, he will continue to work out of Essence's San Francisco office and reports to Global CEO, Christian Juhl Global digital agency, Essence, has promoted Nick Byrd...

Read Time:1 Minute, 31 Second

Branding Featured News Videos

Tru by Hilton Brand Breaks Ground in Georgia

Deborah Joy Peter

March 16, 2016March 16, 2016

At least 189 deals are in the works. When finished, the facility will provide smart lodging and re-imagined public spaces Hilton Worldwide has broken ground on its...

Read Time:1 Minute, 26 Second

Advertising Featured News Videos

Harley-Davidson Revs Up Brand Experience with Global Push

Joshua Hughes

March 16, 2016March 16, 2016

The will run throughout the year to entail activations at South by Southwest as well as the brand’s strategic UFC partnership Harley-Davidson has rolled out...

Read Time:1 Minute, 39 Second

Marketing News Technology

Gain Theory Beefs Up with Twin Appointments

Thomas Ng

March 15, 2016March 15, 2016

The global marketing foresight consultancy has named Earl Potter Senior Partner, Client Development Lead and Jayne Oh Client Engagement Director Potter’s new commission will see...

Read Time:1 Minute, 33 Second

Advertising Featured News Videos

Honda Reaches Greatness with All-New Civic

Joshua Hughes

March 14, 2016March 14, 2016

The push entails spots that tell stories of motivation and commitment, while a subtle connection is made to the brand and its philosophy Honda has launched...