LG Bolsters Ultra-Premium Presence At 2019 Evian Championship

LG SIGNATURE 2019 Evian Championships

LG Signature to take centre stage on all four days through a variety of events at the 2019 Evian Championship

LG Electronics (LG) will celebrate its third year as the official partner of The Evian Championship, where the elegant LG Signature premium brand will take centre stage with numerous events and experience opportunities planned to showcase its unique offerings.

The championship, which takes place this year from July 25-28 in √Čvian-les-Bains, France, stands as one of five majors on the Ladies Professional Golf Association (LPGA) Tour, alongside ANA Inspiration, KPMG Women’s PGA Championship, US Women’s Open and Ricoh Women’s British Open. The international event is expected to attract over 24 million viewers from 170 different countries, underscoring its truly global appeal.

The brand will take centre stage on all four days through a variety of events such as the captivating LG Signature Experience Zone where professionals and spectators alike can get to know LG’s sophisticated products first-hand. The zone will feature the LG Signature OLED TV, refrigerator, washing machine and air purifier, as well as the collection’s newest wine cellar. The wine cellar will also be showcased in the tournament’s VIP sections, allowing guests to enjoy golf while treating themselves to perfectly stored wine for the complete spectator experience.

On the golf course, the all-important eighth hole will again be designated The LG Signature Hole, with banners displaying the distinctive quality of the brand. With a product from the brand as the reward for a hole-in-one, fans are encouraged to leave messages for their favourite players on the official Facebook page for a chance to win their very own OLED TV.

The brand will go one step further for this year’s competition, with a digital video series to celebrate its successful three-year partnership with the prestigious tournament. The three-part video series, Perfection, will feature the brand along with world-renowned golfers, Chun In-gee and Park Sung-hyun, aligned by the pursuit of the perfect product, the perfect performance and the perfect game.

“Our partnership with the Evian Championship has continued to gain in strength and momentum over the years, playing a pivotal role in propelling our global premium strategy to the next level,” said Brian Na, Vice President and Head of LG Europe.

“We are excited by the opportunity to deliver the brand’s ultra-premium luxury to our fans in Europe and the world.”