HyperX, a division of Kingston Technology, has signed a two-year deal with Dele Alli to feature in the brand’s 2019 marketing campaigns.

HyperX has announced its latest addition to a line-up of elite ambassadors with the appointment of Premier League and World Cup England football star, Dele Alli. A big gamer, he can be found streaming to almost 120,000 followers on Twitch when not on the pitch.

He has inked a two-year deal with Hyper X to appear in marketing campaigns planned for 2019. Alli joins a cast of other athletic greats which includes Gordon Hayward of the Boston Celtics; JuJu Smith-Schuster of the Pittsburgh Steelers; and De’Aaron Fox of the Sacramento Kings.

HyperX is an avid supporter of esports and the wider gaming community, having developed high-performance PC and gaming products for over sixteen years. The brand recently extended its portfolio to focus on console gamers with the debut of its first Cloud for PS4, a Sony-licensed gaming headset.

“Whether one plays on PC, console, or mobile, we are all gamers. With Dele Alli already using our award-winning products on his stream, it was a natural fit for us to work together. We are very excited to welcome him to the family,” said Paul Leaman, Vice President of HyperX – EMEA.

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