Clorox has redesigned its website to afford users easier access, improved navigation, heightened convenience, and increased intuition.
Clorox has moved to revamp its corporate website, a move designed around enhancing the user experience for stakeholders interested in general company information, alongside the brand’s leadership practices, environmental sustainability initiatives, product ingredients and more.
Legible across all devices, the mobile-responsive redesign boasts easier access, improved navigation, heightened convenience, and increased intuition. The portal’s visual elevation is supported by high-quality photography and content which has been reformatted to feel more digestible.
Key sections have been reordered to now include Investor Relations, Careers, and a corporate blog. Meanwhile, the Clorox Ingredients Inside programme offers product cleaning and disinfecting remedies. Suited to the American and Canadian visitor, the new platform is user and desktop-friendly.
“Our new website represents a company that has stayed true to values built over more than a century. Meanwhile, we are transforming our capabilities in innovation and technology so we’re well-positioned for the future,” said Benno Dorer, Chairman and CEO of The Clorox Company.