Yahoo Archives | World Branding Forum

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New "Fight Mehdiocrity" campaign by Honda shatters preconceived notions that good looks and performance need to be sacrificed for great fuel economy A multi-channel campaign...

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Advertising Industry

JCDecaux Launches Automated Planning and Trading Platform

Anisha Kapoor

June 14, 2018

VIOOH platform by JCDecaux will accelerate growth of Out-of-Home advertising and will be led by Jean-Christophe Conti JCDecaux, an outdoor advertising company, announced the launch...

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Industry Marketing

P&G and IMS Agree on Digital Advertising In Ten Latin American Countries

Anisha Kapoor

March 21, 2018May 8, 2018

P&G's Advertising and Marketing Will Be Disseminated on Digital Platforms Exclusively Managed by IMS in the Region P&G and Internet Media Services (IMS), a digital communications...

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Industry Technology

Oath Becomes Linux Foundation Gold Member

Anisha Kapoor

March 1, 2018

Oath Gold Membership Provides Opportunities to Benefit from Linux Foundation Experience and Expertise in Open Source Technology The Linux Foundation, a non-profit organisation enabling mass...

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News Technology

Verizon Buys Yahoo! Operating Business for $4.83 Billion

Thomas Ng

July 26, 2016July 26, 2016

Combined, both AOL and Yahoo will have over 25 brands under their umbrella for continued investment and growth under Verizon. Verizon Communications and Yahoo! have...

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Yahoo! Japan Tackles Text Neck with Smart Stretch 360

Thomas Ng

June 20, 2016June 20, 2016

Smart Stretch 360 by Yahoo! Japan is the first attempt anywhere at a smartphone video which utilises YouTube’s 360-degree video feature. In conjunction with its highly...

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Design Featured News Social Media Technology

Yahoo Messenger Relaunches with Enhanced Capabilities

Joshua Hughes

December 3, 2015December 3, 2015

Built on a modern platform, the app makes sharing, unsending, and liking messages, photos, and animated GIFs hassle-free and quick Yahoo! has launched a new...

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Yahoo To Acquire Leading Social Shopping Site, Polyvore

Thomas Ng

August 3, 2015

Yahoo! has reached a definitive agreement to acquire Polyvore, a leading social shopping site. The acquisition is expected to enhance Yahoo’s consumer and advertiser offerings....

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Advertising Campaigns Featured Industry Marketing News Technology

Yahoo Puts Advertisers In Control with Independent Viewability and Fraud Verification

Thomas Ng

June 5, 2015July 4, 2023

Partners with leading accredited, third party measurement companies to bring greater trust and transparency to digital advertising industry. Yahoo! has announced the availability of independent...

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Advertising Branding Featured Industry News Technology

Yahoo Brings Mobile Audience Targeting to Native Advertisers

Thomas Ng

April 8, 2015July 4, 2023

Yahoo Gemini Integrates Flurry Personas for Enhanced Mobile Audience Targeting With more than a million apps in the world, and U.S. smartphone users spending 88...

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Branding Marketing News Technology

The Race is On! Yahoo and Bing Fight to Gain Search Share from Google

Thomas Ng

January 22, 2015July 4, 2023

Merkle | RKG Releases Q4 Digital Marketing Report with Over 50 Analyses of Recent Trends Merkle | RKG today released its Q4 Digital Marketing Report...