WPP Archives | World Branding Forum

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WPP, a communications services group, announced that its wholly-owned global media investment group, GroupM, has agreed to acquire a majority stake in The Glitch, a...

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Advertising Campaigns Industry

Gunn 100 Reveals Top Ranking Agencies, Brands and Campaigns of 2017

Anisha Kapoor

February 12, 2018February 12, 2018

Ad campaign 'Meet Graham', AlmapBBDO, BBDO Worldwide, Omnicom Group, Nike, Volkswagen Group and USA Top Gunn 100 Rankings Gunn Report, the global index of creative...

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Industry Marketing

Adobe Appoints Wavemaker to Lead Media Efforts in the US

Anisha Kapoor

February 9, 2018

Wavemaker Appointment Brings Together On-and-Offline Media Communications Planning and Buying Across 3 Adobe Core Product Clouds Wavemaker, GroupM’s media, content and technology agency, has been...

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Branding Industry

Innovation Drives China’s Global Brand Growth Says BrandZ Report

Anisha Kapoor

February 6, 2018February 6, 2018

Top 5 Brands in 2018 BrandZ Report Include Lenovo, Huawei, Alibaba, Xiaomi and Air China A report released today by WPP and Kantar Millward Brown,...

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Branding Industry

WPP Releases BrandZ Top 50 Most Valuable German Brands

Anisha Kapoor

January 26, 2018

SAP leads the first BrandZ Top 50 Most Valuable German Brands ranking released by WPP and Kantar Millward Brown SAP topped the BrandZ ranking with...

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Industry Marketing

Kantar and Second City’s Brandstage Sets the Marketing Stage

Anisha Kapoor

January 11, 2018

Brandstage to offer fresh consumer insights and growth exploration to partners Kantar, the data investment management division of WPP, and an insight, information and consultancy group,...

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Advertising Industry

Natalia Kiryanova Named CEO of Russian MEC-Maxus Wavemaker Agency

Anisha Kapoor

January 2, 2018

Natalia Kiryanova to take on CEO role of MEC and Maxus Wavemaker in Russia effective January 2018 Tim Castree, Global CEO of MEC and Wavemaker announced...

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Campaigns Featured News

Vodafone ‘A Christmas Love Story’ by Ogilvy & Mather London

Olivia Pearce

December 22, 2017December 22, 2017

The series of short films is the latest installment of Martin Freeman’s adventures to showcase the breadth of Vodafone products and services on offer Vodafone and...

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Advertising Branding Industry Marketing

Kantar and WPP Announce BrandZ Top 50 Most Valuable UK Brands

Anisha Kapoor

November 2, 2017November 2, 2017

BrandZ list includes some of the most famous brands in the world, and reflects the UK's role as a centre for financial services, energy exploration...

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Advertising Industry

Wunderman Takes Majority Stake in Pierry

Anisha Kapoor

September 21, 2017

Wunderman Takes Majority Stake in Salesforce-focused Consultancy Pierry WPP announces that its wholly owned global digital agency Wunderman has acquired a majority stake in Pierry,...

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Advertising Industry

Stephan Pretorius is Wunderman’s New UK Group CEO

Anisha Kapoor

September 19, 2017

New role created to support a more integrated offering for clients and growth in the business Wunderman, a WPP company and leading global digital agency,...

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Branding Featured Industry

India’s Top Brands Grew 21% in a Year

Joshua Hughes

September 14, 2017September 14, 2017

Auto sector grows 23% by successfully meeting consumers' diverse, changing aspirations and budgets India's most valuable brands have increased their brand value by 21% to...