Williams-Sonoma Archives | World Branding Forum

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Green has served as interim head of Gap's Old Navy since March and was previously President and Chief Creative Officer of the brand Gap Inc....

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Williams Sonoma partners celebrities to end childhood hunger in the US

Olivia Pearce

August 11, 2020

Ten celebrities including Dolly Parton, Kris Jenner, Ina Garten, Hoda Kotb and Kristen Bell design Williams Sonoma kitchen products to help end childhood hunger in...

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Branding Featured News Videos

Williams Sonoma Churns Out Coffee Capsules

Olivia Pearce

April 5, 2019April 9, 2019

Williams Sonoma has introduced its own line of coffee capsules which features coffee from countries like Colombia, Brazil, Kenya, and more.

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Design Featured News

Pottery Barn Kids Adds Style to Diaper Bag

Anisha Kapoor

March 25, 2019March 26, 2019

Williams Sonoma brands, Pottery Barn Kids and Mark & Graham, have joined forces to create a collection of diaper bags and changing pads. Pottery Barn...

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Featured Marketing News

Williams-Sonoma Brings Lilly Pulitzer Home

Anisha Kapoor

February 20, 2019February 20, 2019

Williams-Sonoma has forged an exclusive home décor partnership with Lilly Pulitzer, which will extend to its Pottery Barn brand portfolio. Williams-Sonoma sees the arrival of a...

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Branding Featured News

Williams Sonoma Goes Willy Wonka for Christmas

Olivia Pearce

November 9, 2018November 9, 2018

In partnership with Visa, Williams Sonoma has hidden more than 1,500 golden gift cards inside the tins of its Peppermint Bark holiday offering. Williams Sonoma...

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Branding Featured News

Pottery Barn Kids Expands Stable into the UK

Deborah Joy Peter

October 12, 2018October 12, 2018

Pottery Barn Kids has penetrated the UK market with a John Lewis in-store partnership and retail proposition supporting online shopping. Pottery Barn Kids has expanded...

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Branding Featured News

Williams Sonoma Unveils Beauty and the Beast Surprise

Olivia Pearce

February 24, 2017February 24, 2017

Williams Sonoma has debuted its limited-edition Beauty and the Beast Soup Pot by Le Creuset in collaboration with The Walt Disney Studios. Williams Sonoma, in partnership...

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Featured Marketing News

Fortnum & Mason Partners Williams-Sonoma for USA Entry

Anisha Kapoor

May 12, 2016May 12, 2016

Fortnum & Mason artisanal teas, preserves, biscuits, and hampers will be sold as 100 Williams-Sonoma locations in the United States. London-based department store, Fortnum &...

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Featured Industry Marketing News

Brand Innovators Brand Week Goes To San Francisco July 13-17

Anisha Kapoor

July 10, 2015July 10, 2015

Leading Consumer Marketers to Speak at Events Hosted by Brands throughout the Bay Area Brand Week San Francisco starts next week, with week-long event at...