wearables Archives | World Branding Forum

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Wearables label, Philip Stein, has named golfing great, Paige Spiranac, ambassador of the brand to share its message and product benefits. Philip Stein has forged...

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Featured News Technology

Huami Gifts Amazfit Cheer to American Shoppers

Thomas Ng

December 4, 2018December 5, 2018

Huami has announced the availability of its Amazfit Verge smartwatch in the United States and the launch of its Giftness of Fitness initiative. Global wearables company,...

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Design Featured News

MyKronoz Introduces ZeTime Hybrid Smartwatch

Deborah Joy Peter

March 24, 2017March 24, 2017

Swiss wearable brand, MyKronoz, will present ZeTime, the first fully hybrid smartwatch at the prestigious watch show, Baselworld. Swiss wearable label, MyKronoz, is scheduled to...

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Advertising Featured News Videos

TomTom Inspires Outdoor Enthusiasts to Get Going

Joshua Hughes

October 27, 2016October 27, 2016

TomTom has launched an ad campaign with television, cinema, print, digital, and OOH elements to promote its sports wearables segment. Fitness technology brand, TomTom Sports,...

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Featured News Technology

Apple Watch Hermès Launches Fall Collection

Thomas Ng

September 9, 2016September 9, 2016

The Series 2 collection by Hermès incorporates leather bands and designs inspired by the iconic Clipper, Cape Cod and Espace variants. Hermès has introduced Apple...

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Featured News Technology

Swatch Activates Contactless Payment with Oberthur

Thomas Ng

June 16, 2016June 16, 2016

The partnership will see Oberthur Technologies make the contactless payment option available to Swatch customers in Switzerland. Swatch has inked a partnership with embedded security...

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Branding Featured News

Apple Watch Could Pick Up with Time Study Shows

Olivia Pearce

April 21, 2016April 21, 2016

Like the Apple Watch, the survey determined that four percent own another type of smartwatch. The remaining 92% don’t own any. Four percent of users own...

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Branding Featured News Technology

Domino’s Beefs Up Digital Lineup with Apple Watch

Olivia Pearce

February 17, 2016February 17, 2016

Last month, the brand offered its customers in the United Kingdom access to the Easy Order app via the Apple Watch platform Domino's has introduced...

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Featured News Technology

Maz Turns Hands with Wear for the Apple Watch

Anisha Kapoor

December 3, 2015December 3, 2015

The brand’s latest, the new platform enables a publisher to seamlessly make its content available on the Apple Watch, and with speed NYC-based start-up, Maz,...