Wayfair Archives | World Branding Forum

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Wayfair has kicked off its third season with television’s Lorraine Kelly. The new campaign includes broadcast, digital, and social media spots. Wayfair has launched a...

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Campaigns Featured News Videos

Wayfair Lands Barbara Schöneberger in Germany

Deborah Joy Peter

February 4, 2019February 4, 2019

Wayfair has struck an ambassador partnership with German presenter and singer, Barbara Schöneberger, for its latest television campaign. Wayfair has landed German presenter and singer,...

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Featured Marketing News

Wayfair Hits Homerun with Outdoor Menu Expansion

Deborah Joy Peter

April 11, 2016April 11, 2016

The brand’s first outdoor print catalogue has made its way into homes and features an assortment of furnishings and décor. Online home furnishings giant, Wayfair,...

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Featured Marketing News

Wayfair Brings Comfort Home with New Releases

Anisha Kapoor

February 5, 2016February 5, 2016

The brand’s eclectic palette offers customers the chance to explore cohesive repertoires which include more than seven million items Digital décor destination, Wayfair, has introduced...

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Advertising Featured News Videos

Wayfair Pushes Outdoor Exploration with Twin Spots

Joshua Hughes

January 18, 2016January 18, 2016

Themed ‘Explore the Great Indoors’, the push will air nationally on broadcast and cable channels beginning 18 January 2016 Home décor online retailer, Wayfair, has...

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Branding Featured News

Ellen’s Design Challenge Makes Comeback on HGTV

Joshua Hughes

December 10, 2015December 10, 2015

Premiering on 18 January 2015, the new and second season will see 10 competitors sketch, design, and innovate to avoid elimination Entertainment pioneer, Ellen DeGeneres...