Watches Archives | World Branding Forum

Read Time:1 Minute, 1 Second

Available at Macy's and select department and fashion apparel stores, Casio has released its Hello Kitty collaboration model for Baby-G. Casio America has moved to...

Read Time:59 Second

Branding Featured News

Seiko Debuts New Boutique in Miami Design District

Deborah Joy Peter

October 3, 2016October 3, 2016

The new Miami Seiko boutique boasts a design that conveys the brand's vision, with an emphasis on innovation, refinement, and luxury. Seiko celebrates the second boutique to enter the...

Read Time:1 Minute, 6 Second

Branding Featured News

Casio Elevates G-Shock Portfolio with GA500

Olivia Pearce

September 21, 2016September 21, 2016

Inspired by an urban sports theme, the design of the innovative Casio G-Shock GA500 variant is modelled after a bike wheel. Casio has unveiled the GA500 across...

Read Time:1 Minute, 36 Second

Advertising Featured News

Citizen Clocks In with New Eco-Drive Campaign

Joshua Hughes

July 20, 2016July 20, 2016

The Citizen push features bold imagery and real people closely aligned with the marque in their passions, life choices, and work. Citizen Watch Company of...

Read Time:1 Minute, 20 Second

Swatch Activates Contactless Payment with Oberthur

Thomas Ng

June 16, 2016June 16, 2016

The partnership will see Oberthur Technologies make the contactless payment option available to Swatch customers in Switzerland. Swatch has inked a partnership with embedded security...

Read Time:1 Minute, 25 Second

Branding Design Featured News

Casio America Adds Awe to G-Shock Variety for Women

Olivia Pearce

December 24, 2015December 24, 2015

Sporting an athletic look, the S Series is inspired by a health and fitness theme to match the brand’s heathered-patterned sportswear Casio America has launched...

Read Time:1 Minute, 44 Second

Branding Marketing News

Tissot Inks First-Time Strategic Deal with the NBA

Thomas Ng

October 5, 2015October 5, 2015

As the first official timekeeper of the NBA, the global partnership enhances the game through a collaborative integrated timing system The National Basketball Association and Tissot...

Read Time:1 Minute, 48 Second

Branding Featured News Videos

Seiko Flashes First GPS Solar Watch Series with Web Movie

Olivia Pearce

September 18, 2015September 18, 2015

The watchmaker unveils new range targeting global travellers with a pre-launch web movie that clocks 400,000 views in under three weeks In conjunction with the...

Read Time:1 Minute, 30 Second

Branding Featured News

Seiko’s Moscow Debut Timed to the Brand’s 50th Anniversary in Russia

Olivia Pearce

September 9, 2015

The brand commemorates its Russia-specific golden anniversary with maiden boutique launch in leading city A celebratory first for Seiko Watch Corporation, the premium Japanese watchmaker launched...

Read Time:1 Minute, 56 Second

Branding Featured News

Seiko Opens First “Seiko Premium Boutique” in Ginza, Tokyo, with Wang Leehom

Olivia Pearce

August 6, 2015

The boutique is the first shop to carry Seiko's three luxury brands exclusively: Grand Seiko, Credor and Galante, and is situated in the high-end Ginza...