The Coca-Cola Company Archives | World Branding Forum

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Consumers remember brands for their memorable brand logos and catchy jingles or songs, but another way is with a distinctive, custom typeface. What is the...

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Branding Featured General News

Sprite Outshines Household Penetration 2022 With 34M Shoppers

Maheen Fatima

July 18, 2023July 18, 2023

The iconic beverage brand, Sprite, made progressive growth as the fastest-growing FMCG brand in 2022 based on household penetration. Sprite, a favourite variant of the...

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Campaigns Featured News

The Coca‑Cola Company shows why the Olympic Games are for everyone

Olivia Pearce

July 26, 2021July 26, 2021

The Coca‑Cola Company is the longest continuous sponsor of the IOC, dating back to 1928 The Coca‑Cola Company and the International Olympic Committee (IOC) are...

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Branding Design Featured News

Coca-Cola Zero Sugar unveils a refreshed taste and look

Joshua Hughes

July 15, 2021

Coca-Cola unveils the most iconic packaging powered by some of the brand's most creative, consumer-centric marketing yet Coca-Cola Zero Sugar is rolling out an even...

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Campaigns Featured News

Coca-Cola Company announces partnership with The Ocean Cleanup

Olivia Pearce

June 14, 2021June 14, 2021

The Coca-Cola partnership will implement cleanup systems, including the Dutch nonprofit’s solar-powered Interceptor, in 15 rivers by the end of 2022 The Coca-Cola Company and...

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Campaigns Featured News

Burger King rolls out a green packaging pilot programme

Olivia Pearce

May 10, 2021

Burger King reduces its environmental footprint and expands loop reusables test in partnership with The Coca-Cola Company and Kraft Heinz Burger King is committed to...

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Branding Campaigns Featured News

Coca-Cola Company partners the International Paralympic Committee

Eliza Jane

September 2, 2020

The Coca-Cola Company's Olympic journey began on a freight ship in 1928. The transport arrived in Amsterdam carrying the US Olympic Team and 1,000 cases...

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Campaigns Featured News

Coca-Cola announces partnership with the Social Windows project

Olivia Pearce

August 27, 2020August 27, 2020

The Social Windows initiative is part of the Coca-Cola #OpenLikeNeverBefore creative platform to support hard-hit hotels, cafes and restaurants reopening after a long hiatus Coca-Cola...

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Campaigns Featured News

Coca-Cola encourages people to be “Open, Like Never Before”

Eliza Jane

August 7, 2020

The launch of “Open Like Never Before” marks Coca-Cola's return to the commercial airwaves in EMEA following a seven-month global advertising pause Coca-Cola, a multi-time winner...

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Campaigns Featured News

Southeastern Grocers launches Share A Meal campaign with Coca-Cola

Olivia Pearce

July 30, 2020

Southeastern Grocers partners with Coca-Cola to Share a Meal with Families in need Southeastern Grocers, Inc. (SEG), parent company and home of BI-LO, Fresco y...

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Campaigns Featured News

Coca-Cola Company pauses all social-media activity in July

Olivia Pearce

July 1, 2020

Coca-cola's action is more broad-based across social media platforms than the #StopHateForProfit boycott – which Coca-Cola has not joined – and is intentionally open-ended for...

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Branding Featured News

Fairlife crosses over from the fridge to the freezer

Olivia Pearce

June 24, 2020

Soon after Fairlife shook up the dairy category in 2015 with its delicious, ultra-filtered milk offering more protein and less sugar, fans began screaming for...