Television Archives | World Branding Forum

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The FreshIQ debut for men is being supported by a Hanes push titled End the Smellfie, which entails television and digital advertising. Apparel label, Hanes,...

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BearPaw Celebrates Comfort with First TV Campaign

Joshua Hughes

October 31, 2016October 31, 2016

BearPaw has premiered a creative push in the United States to promote its fashion footwear across national television and in print. Fashion footwear group, BearPaw,...

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TomTom Inspires Outdoor Enthusiasts to Get Going

Joshua Hughes

October 27, 2016October 27, 2016

TomTom has launched an ad campaign with television, cinema, print, digital, and OOH elements to promote its sports wearables segment. Fitness technology brand, TomTom Sports,...

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WestJet Elevates Travel Care with Virtual Assistance

Deborah Joy Peter

October 25, 2016October 25, 2016

For its Owners Care campaign, WestJet created a new spot featuring three virtual assistants who help a family on their Hawaiian vacation. WestJet has unveiled the...

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Mary Kay Empowers Female Entrepreneurs with I Can

Joshua Hughes

October 17, 2016October 17, 2016

Using real people and their stories, the Mary Kay push captures the brand’s values and entails digital, broadcast, outdoor, and print ads. Mary Kay has launched...

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Royal Doulton Does Christmas with Ellen DeGeneres

Deborah Joy Peter

October 17, 2016October 17, 2016

The Royal Doulton Christmas collaboration with Ellen DeGeneres features an exclusive line of four mugs to add to the fun of gift-giving. American television host...

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Wrangler Alters Brand DNA to Elevate Jeanswear

Joshua Hughes

September 19, 2016September 19, 2016

The push by Wrangler is on key sports and entertainment channels, with a supplementary print and digital campaign included in the mix. Wrangler has altered its...

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Las Vegas Delivers Warm Welcome with Postcard

Joshua Hughes

August 30, 2016August 30, 2016

The latest from its ‘What Happens Here, Stays Here’ push, Postcard celebrates adult freedom and Las Vegas as an inclusive destination. Returning to its creative...

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Dove Chocolate Brand Captures the Sweet Side of Life

Anisha Kapoor

August 22, 2016August 22, 2016

The Dove Chocolate promotional push by Mars Chocolate North America inspires people to live life to the fullest and with no regrets. Mars Chocolate North America has...

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Subway Packs Punch into Sandwiches with Rebrand

Olivia Pearce

August 8, 2016August 8, 2016

The strategic move by the food chain follows the recent enhancements made to its menu and Subway Digital launch from earlier in the year. Global...

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Staples Canada Takes Mums Shopping for School

Anisha Kapoor

August 4, 2016August 4, 2016

The promotional campaign by Staples Canada entails a combination of television, radio, digital, and cinema advertising components. Staples Canada has launched an extensive campaign in time...

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CenturyLink Secures Denver Broncos’ Brandon Marshall

Olivia Pearce

August 2, 2016August 2, 2016

The athlete is set to appear in local television and radio commercials as well as online, print, and social media promotions for CenturyLink. CenturyLink has...