Technology Archives | World Branding Forum

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The new commercial stars Hollywood icons Henry Cavill and Scarlett Johansson, Global Product Ambassadors for the Huawei P9 series. Created in collaboration with Leica and...

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Branding Campaigns Featured News

LG Dials in with Statham for G5 Smartphone Push

Olivia Pearce

March 30, 2016March 30, 2016

The spot debuts worldwide in markets including North America, Latin America, Europe, and East Asia, and on Facebook from 1 April 2016 Global electronics juggernaut, LG, has...

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Princess Cruises Goes Mobile with Places to Sea App

Thomas Ng

March 24, 2016March 24, 2016

An industry first, it was developed by creative agency, Goodby Silverstein & Partners, and designed for Android and iOS devices Princess Cruises has released a new...

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Branding Featured News

Former Intel Chairman and CEO Grove Dies at 79

Olivia Pearce

March 22, 2016March 22, 2016

Present at the company’s founding in 1968, the technology veteran and business maestro was named President in 1979 and CEO in 1987 Intel has released...

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Essence Elevates Nick Byrd to Global CFO Role

Thomas Ng

March 17, 2016March 17, 2016

Effective immediately, he will continue to work out of Essence's San Francisco office and reports to Global CEO, Christian Juhl Global digital agency, Essence, has promoted Nick Byrd...

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Marketing News Technology

Gain Theory Beefs Up with Twin Appointments

Thomas Ng

March 15, 2016March 15, 2016

The global marketing foresight consultancy has named Earl Potter Senior Partner, Client Development Lead and Jayne Oh Client Engagement Director Potter’s new commission will see...

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News Technology Videos

AKQA Acquires Potato in the UK to Elevate Digital

Thomas Ng

March 11, 2016March 12, 2016

Specialised in designing and building secure and scalable web applications, its work sits at the heart of many influential campaigns Digital services outfit, AKQA, has...

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Six Flags Straps In with Samsung for Tech Tie-up

Thomas Ng

March 9, 2016March 9, 2016

Promising the debut of new experiences, the collaboration will see the launch of North America’s first virtual reality roller coasters Six Flags Entertainment has entered...

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Advertising Featured Industry News

Hilton and IBM Power First Robot Concierge

Joshua Hughes

March 9, 2016March 9, 2016

A cognitive technology platform, Connie represents a new era in computing where systems understand the world like humans do Hilton Worldwide and IBM are collaborating to...

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Campaigns Featured News Social Media Videos

Ace Reminds Shoppers Why It’s Still the Place

Thomas Ng

March 3, 2016March 4, 2016

Debuting across television and digital channels, the new advertising push features real-life owners, associates, and customers of the brand Ace Hardware has rolled out a...

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Advertising Featured News Technology

FC Barcelona Tweaks Digital with WISeKey Deal

Joshua Hughes

March 1, 2016March 1, 2016

The platform folds in digital advantages for FC Barcelona enthusiasts—such as facial biometric comparisons against its biggest names WISeKey has moved to update FC Barcelona’s FCB...

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AppsFlyer Marks European Expansion with UK Debut

Thomas Ng

February 22, 2016February 23, 2016

The brand has launched an office in London and named Paul Wright to the role of Country Manager for the aforementioned region International mobile marketing...