Technology Archives | World Branding Forum

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Delta Electronics has created a push to drive brand affinity and steer consumers towards a greener footprint. Its main message is change. Delta Electronics has...

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Branding Featured News

Casio Sets G-Shock to Warrior Mode

Olivia Pearce

October 19, 2018October 19, 2018

The new Casio MRG-G2000R-1A timepiece features a traditionally Japanese Bishamon-kiko pattern on a Dura Soft Fluoro-rubber Band. Casio G-Shock has unveiled the latest addition to...

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Visa Widens Token Service Alliance with Netflix

Thomas Ng

October 19, 2018October 19, 2018

Visa expands tokenisation partnership with Netflix to improve usability and security around the digital payments experience across the globe. Building on a pilot programme that...

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Branding Featured News Videos

Fujifilm Builds Global Image with Never Stop

Olivia Pearce

October 17, 2018October 17, 2018

Fujifilm has created a campaign around its reinvention. Having debuted in Japan and the United States, it will run in three other global markets. Fujifilm...

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Travelport Lands Air India in Competitive Tender

Thomas Ng

October 15, 2018October 15, 2018

Travelport has been awarded the Air India account after a competitive pitch involving several contenders. The contract begins in November. Travel commerce platform, Travelport, has...

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KLM Taps Augmented Reality for Messenger Tool

Thomas Ng

October 5, 2018October 6, 2018

KLM has unveiled a virtual baggage check service on Messenger that allows its iPhone-using passengers to check their hand luggage size. KLM has introduced a...

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Apple Adds Fresh Emoji Flavours to iPhone

Thomas Ng

October 3, 2018October 6, 2018

Apple is bringing over 70 new emoji to the iPhone, iPad, Apple Watch, and Mac, with additions across multiple categories for global appeal. Apple has...

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Burger King Gets Techy with Agency of Robots

Thomas Ng

October 2, 2018October 2, 2018

Crafted entirely from artificial intelligence, Burger King has released an ad campaign in tandem with its new business model, Project: AOR. Developing a new creative...

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Featured General Technology

DHL Now Offers Load Rail Service from Europe to Asia

Nathaniel Mark

September 25, 2018September 26, 2018

The new DHL LCL service enables reliable supply chain planning while helping to meet ad hoc orders or production needs The demand for rail freight...

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Featured Technology

Amazon’s Alexa is Now Even Smarter

Thomas Ng

September 21, 2018September 25, 2018

Amazon introduced new Alexa features that help make life even more convenient, safe, and entertaining Alongside a new lineup of Echo devices, Amazon today introduced new Alexa...

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Advertising Featured

Google Keynotes 4th Annual DHL Risk and Resilience Conference

Thomas Ng

September 19, 2018September 25, 2018

DHL will introduce its newest innovation in supply chain risk management: The Resilience360 App At the 4th annual Risk & Resilience Conference, DHL will introduce...

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Branding Featured General

Huawei Wins Smart Data Center at the DCD Awards

Thomas Ng

September 12, 2018

This award not only means the industry's recognition of the Huawei data centre solutions, but also recognises leadership, originality, and innovation in the data centre...