Technology Archives | World Branding Forum

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The look of the new Toyota Corolla sedan is a reflection of the bumper-to-bumper and wheels-to-roof transformation the car has undergone. Following the recent debut...

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Crayola Evokes Creativity and Play with App

Thomas Ng

November 14, 2018November 14, 2018

Designed to help kids hone beneficial skills via learning and immersive play, Crayola Create and Play is available for immediate download. Crayola has expanded its...

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American Express Launches Business Gold Card

Thomas Ng

November 12, 2018November 12, 2018

American Express has launched a Gold Card offering targeting small US-based businesses to afford users an enhanced suite of solutions. American Express has launched its...

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Gillette Sharpens Confidence with SkinGuard

Joshua Hughes

November 9, 2018November 9, 2018

Gillette has introduced the SkinGuard razor to enhance the grooming experience for men with sensitive skin and stop irritation from shaving. Gillette has launched SkinGuard,...

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Fossil Straps on Savvy with Sport Smartwatch

Joshua Hughes

November 8, 2018November 8, 2018

The Fossil Sport Smartwatch is based on the Qualcomm Snapdragon Wear 3100 platform, while powered with the new Wear OS by Google. Fossil has expanded...

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Citizen Resets Convenience with Digital App

Thomas Ng

November 8, 2018November 8, 2018

The brand has unveiled its brand new My Citizen application, which is designed to simplify the registration of timepieces for consumers. Watch brand, Citizen, has...

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LG Electronics Powers Up Innovation with ThinQ

Thomas Ng

November 7, 2018November 7, 2018

LG Electronics has launched a digital campaign in line with its ThinQ portfolio to reflect the artificial intelligence capabilities of key products. LG Electronics has...

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Branding Featured News Videos

OPPO Colours Diwali Happiness Starry Purple

Olivia Pearce

November 6, 2018November 6, 2018

OPPO has rolled out a campaign for India. Titled Your Best Diwali Gift, it features the F9 Pro Starry Purple and stars television's Kiara Advani....

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Sony Makes Music with Bamboo Flute Orchestra

Thomas Ng

November 6, 2018November 6, 2018

Released by Sony Music, the Jupiter video performed by Bamboo Flute Orchestra features the animated likenesses of its five female members. Sony Music has released a...

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Zynga Unveils Wonka’s World of Candy Game

Thomas Ng

November 2, 2018November 2, 2018

With the release of Wonka’s World of Candy, Zynga introduces players to a whimsical world of imagination and a new hybrid builder game. Zynga has...

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Honor Lights Up India with #YehDiwali Campaign

Deborah Joy Peter

October 31, 2018October 31, 2018

Huawei-owned smartphone brand, Honor, has created a push for India in line with the upcoming Diwali festivities to celebrate human bonds. Honor has launched a campaign in...

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WPP Integrates Healthcare Offering in the US

Joshua Hughes

October 29, 2018October 29, 2018

WPP is creating a more flexible offering for its healthcare clients in the United States by merging existing networks into major agency brands. WPP is...