Subaru Archives | World Branding Forum

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Subaru automaker opens the season of giving with moving advertising spots to launch signature charity event Subaru of America, Inc. has revealed a new creative...

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Campaigns Featured News

Subaru announces a new recycling initiative with TerraCycle

Olivia Pearce

August 21, 2020

Subaru and TerraCycle expand partnership to offer safe recycling solutions for PPE waste Subaru of America, Inc., has announced a new recycling initiative to recycle...

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Campaigns Featured News

Japan National Tourism Organisation and Subaru collaborate

Nathaniel Mark

October 18, 2019

Japan National Tourism Organisation teams up with super Subaru enthusiast to promote the nation's tradition, cuisine, cities, nature and art In February 2018, the Japan...

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Design Featured News

Subaru Reveals Revitalised Motorsports Livery

Thomas Ng

January 11, 2019January 29, 2019

A tribute to its storied heritage, Subaru has launched its new blue and gold racing livery for 2019, alongside its updated motorsports branding. Returning to...

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Branding Featured News

Kelley Blue Book 2018 Brand Image Award Winners Revealed

Olivia Pearce

March 28, 2018May 8, 2018

Automotive Brands Are among the Most Recognisable, Most Valued Brands in the World. There are few products more ubiquitous in our day-to-day lives than the...

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Advertising Industry

Leo Burnett Chicago Names New EVP, Executive Creative Director

Anisha Kapoor

February 16, 2018February 16, 2018

Kieran Ots Joins Leo Burnett Chicago from the Agency's Sydney Office to Lead Samsung Account Creative Kieran Ots was named Executive Vice President/Executive Creative Director...

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Advertising Featured News

Subaru Unveils New “Dog Tested. Dog Approved.” TV Ads

Nathaniel Mark

January 23, 2018January 23, 2018

The love for four-legged friends continued by Subaru with a series of custom digital content and partnerships Continuing its tradition of creating popular pet-focused ads,...

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Branding Featured News

Subaru Canada Gears Up for Fall Release of the Impreza

Olivia Pearce

August 11, 2017August 12, 2017

Subaru Canada will welcome the 2018 Impreza to showrooms across the country during the fall season in both five-door and sedan styles. Subaru will begin...

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Branding Campaigns Featured News Videos

Subaru Takes Outback to the Stars in Canada

Deborah Joy Peter

May 11, 2016May 11, 2016

Subaru Canada will launch #SubaruDarkSky in spring, a campaign to encourage the locals to travel outside and see the night sky. As evidenced by its...