Style Archives | World Branding Forum

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Joseph Ribkoff has released a commemorative spring collection and is showcasing its latest styles as a tribute to the brand's diamond jubilee. Canadian women’s apparel...

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Advertising Featured News

Estée Lauder and Victoria Beckham Debut New Line

Joshua Hughes

July 28, 2017July 28, 2017

Estée Lauder has partnered with Victoria Beckham to launch a second makeup capsule which will be available globally from September. Estée Lauder has unveiled a...

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Featured Marketing News

Sephora Opens Boston Studio on Newbury Street

Anisha Kapoor

July 21, 2017July 22, 2017

Raising the bar for personalised client services, Boston has become home to the smallest Sephora concept store to open in North America. Sephora has rolled...

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Branding Campaigns Featured News

Paris Hilton Freshens Up Summer with Rosé Rush

Olivia Pearce

July 10, 2017July 10, 2017

Paris Hilton has added to her Golden Rush collection with the entry of a new floral release dubbed Rosé Rush created by Richard Herpin. Paris...

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Advertising Featured News Videos

American Eagle Outfitters Fashions Denim for Fall

Joshua Hughes

July 6, 2017August 14, 2017

American Eagle Outfitters has rolled out its fall campaign which features new talent and a denim line called The New American Jean. American Eagle Outfitters has debuted...

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Featured Marketing News

Toronto Fashion Week Blazes the Fall Runway Trail

Deborah Joy Peter

July 4, 2017July 4, 2017

The Toronto Fashion Week fall show takes place in September and will feature a robust schedule and highlights across a three-day period. The team at...

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Branding Campaigns Featured News Videos

Quay Australia and Kylie Jenner Debut QUAYXKYLIE

Olivia Pearce

June 28, 2017June 29, 2017

Melbourne-born eyewear brand, Quay Australia, has entered into a deal with Kylie Jenner to launch the QUAYXKYLIE capsule collection. Quay Australia has initiated a collaboration...

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Featured Marketing News

Gerry Weber Jazzes Up Autumn with Eva Herzigova

Deborah Joy Peter

June 26, 2017June 26, 2017

Gerry Weber has unveiled supermodel Eva Herzigova as the new face of its upcoming autumn/winter collection and 2017/18 campaign. Gerry Weber has named supermodel, Eva...

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Branding Featured News

Bebe Elevates Experience for the Savvy Female Shopper

Olivia Pearce

June 16, 2017June 16, 2017

Global Brands Group and bebe have relaunched its transformed e-commerce platform to enhance the fashion experience for consumers. Apparel, footwear, and fashion accessories group, Global...

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Branding Featured News

Casio Unveils Timeless G-SHOCK Addition for Men

Olivia Pearce

June 14, 2017June 14, 2017

Casio has added to its MT-G line with the debut of the MTGS1000D-1A9 model. The timepiece features the latest in G-SHOCK technology. Casio G-SHOCK has...

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Branding Campaigns Featured News

Buxom Runs #BandofBabes Starring Bella Thorne

Olivia Pearce

March 24, 2017March 24, 2017

Buxom revs up with #BandofBabes push starring new ambassador, Bella Thorne, who will appear in its digital and social media efforts. Shiseido-owned cosmetics brand, Buxom,...

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Featured Marketing News Videos

Moroccanoil Signs on Supermodel Sara Sampaio

Anisha Kapoor

February 22, 2017February 24, 2017

Sara Sampaio makes her debut as the face of the new Moroccanoil print and digital campaign shot by photographer, Norman Jean Roy. Cosmetics brand, Moroccanoil,...