Sports Archives | World Branding Forum

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Retail Store Grand Opening Celebrates Hockey and Marks Historic Moment for Iconic Brand Bauer Hockey, the world's leading manufacturer of ice hockey equipment and a...

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Branding Featured News

Golf Brand Callaway Signs Former World No. 1 Amateur, Ollie Schniederjans

Olivia Pearce

July 27, 2015July 28, 2015

22-year-old Georgia Tech Alumni adds to Callaway's Impressive Roster of Young Star Players Callaway Golf has reached a Staff Pro agreement with Ollie Schniederjans, the...

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Branding Campaigns Featured Industry Marketing News

FedEx Signs Three-Season Agreement to Become Main Sponsor of the UEFA Europa League

Joshua Hughes

May 15, 2015July 4, 2023

Sponsorship builds on FedEx’s extensive history of sports partnerships, including sponsorship of the ATP World Tour, 2014 Ryder Cup, PGA TOUR and NFL FedEx and...

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Branding Featured Marketing News Public Relations

Tecate Tastes Triumph As Bold Bet On Mayweather Pacquiao Bout Breaks Records Before Fight Night

Joshua Hughes

April 30, 2015July 4, 2023

Presenting and Exclusive Beer Sponsor Tecate Embraces Bold Opinions in the Weeks Leading up to May 2nd Tecate, the Mexican beer which is a longtime...