In a new alliance with Asics Canada, Penny Oleksiak will represent the footwear and apparel brand in its performance and lifestyle silhouettes. Performance and lifestyle...
PokerStars has created #GameOn with brand ambassadors, Usain Bolt and Kevin Hart, who will challenge each other in a battle of the wits. PokerStars has launched...
Budweiser has rolled out limited-edition cans, with the campaign paying homage to Montreal baseball and three legends of the sport. Budweiser and Montreal baseball player, Tim Raines, have...
The reigning FIFA Men’s Best Player is appointed global ambassador for the first time in the history of the EA SPORTS FIFA franchise. Electronic Arts has...
Christian Pulisic’s memorabilia, including game-worn and game-used items, will now be available exclusively through Panini Authentic. Sports and entertainment collectibles company and FIFA World Cup...
GameMaster distribute balls and sporting goods with officially licensed collegiate team logos and marks Logo Brands, a premier manufacturer of outdoor lifestyle products, has acquired...
Brand Becomes Exclusive Smartphone Sponsor for the Football Tournament Global smartphone brand Vivo has agreed with the International Federation of Association Football (FIFA) to sponsor...
The Himalaya Drug Company launched Himalaya Men Active Sport Face Wash through association with Royal Challengers Bangalore Himalaya Men Active Sport Face Wash is a...
Skechers Performance has extended its collaboration with Go Golf brand ambassador, Billy Andrade, for an additional five years. Skechers Performance has signed a five-year extension...
As Los Angeles Marathon title sponsor for a second year, Skechers Performance will run its Road to Los Angeles campaign in line with the sporting event....
Tobin Heath will appear in a Six Star Pro campaign, which combines digital, online, and print media with video and social media content. Sports nutrition brand,...