Sports Archives | World Branding Forum

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Nickelodeon has joined forces with the National Football League in line with its Big Game themed project, Double Dare at the Super Bowl. Nickelodeon and the...

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Branding Featured News Videos

Moroccanoil Inspires through Women in Tennis

Olivia Pearce

January 30, 2019February 11, 2019

Moroccanoil has partnered with the Women’s Tennis Association to further its Inspired by Women impact and drive change worldwide. International beauty brand, Moroccanoil, has inked...

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Planters Takes Alex Rodriguez to the Big Game

Joshua Hughes

January 25, 2019February 9, 2019

Planters gets ready for crunch time at the Super Bowl with a campaign featuring baseball legend, Alex Rodriguez, and mascot, Mr. Peanut. Planters will debut...

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Oracle Gains Naming Rights to Giants Ballpark

Thomas Ng

January 10, 2019January 25, 2019

Releasing AT&T from its contract, the San Francisco Giants have signed a deal which hands Oracle the naming rights to its ballpark. Oracle and the...

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Branding Featured News

T-Mobile Gets Name on Seattle Mariners Ballpark

Olivia Pearce

December 24, 2018December 24, 2018

The home field of the Seattle Mariners will be called T-Mobile Park for the next 25 years, with the fresh branding set to feature from...

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Featured Marketing News

Nike Steps into the Shade with Kevin Durant

Anisha Kapoor

November 14, 2018November 14, 2018

Nike Vision and Kevin Durant have introduced the first two sunglasses designs from the KD Eyewear Collection and four new optical styles. Sports eyewear brand,...

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Aviva Signs Maple Leafs’ Frederik Andersen

Olivia Pearce

November 13, 2018November 13, 2018

Insurance provider, Aviva Canada, has named Frederik Andersen of the Toronto Maple Leafs its ambassador. He is part of its new push. Aviva Canada has...

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ASICS Debuts Next Phase of I Move Me Push

Joshua Hughes

October 30, 2018October 30, 2018

The new ASICS campaign taps a cast of storytellers to share stories inspired by movement. It entails a robust digital and social footprint. ASICS has...

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Featured Marketing News

Express Changes the Game with NBA Pros

Anisha Kapoor

October 10, 2018October 10, 2018

Expanding on an existing tie-up, Express has created a second Game Changers campaign starring Trae Young and other NBA professionals. Express has expanded a multiyear deal...

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Branding Featured News

NFL London Games Concert to Air on GoUSA TV

Olivia Pearce

October 9, 2018October 9, 2018

The NFL tie-up with Brand USA will see the upcoming London Games Kickoff Concert starring Jess Glynne presented by GoUSA TV. As part of a...

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Branding Featured News Videos

PayPal Scores Global Deal with Phoenix Suns

Olivia Pearce

October 3, 2018October 6, 2018

PayPal is official payment partner for three Suns brands and first jersey patch partner of Arizona’s original professional sports franchise. PayPal has inked a global...

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Branding Featured General

Under Armour Appoints Mohamed El-Erian To Its Board Of Directors

Anisha Kapoor

September 7, 2018September 7, 2018

Under Armour, announced that Mohamed A. El-Erian has joined the company's Board of Directors. Dr El-Erian is the former CEO and co-chief investment officer of...